Trade associations and grassroots organizations often evaluate the effectiveness of a social media campaign in terms of “likes” and “re-tweets” as an indicator of audience reach. Yet, for even the most established organizations with the best of messages, piercing through the noise to make a measurable impact can be a difficult challenge.
Enter Thunderclap.
By combining an organization’s existing network of supporters with crowdsourcing technology, the tool offers social media account managers another option in their collection to quickly share well-crafted and timely messages.
If used effectively, Thunderclap can easily function as an alternative to social media ad purchases and get key messages trending across platforms.
Similar in design to crowdsourcing giants Change.org and Kickstarter, it works by allowing brands to create a campaign page with a clear goal and deadline – ideally to promote an event or call to action – and lets supporters lend their Twitter and Facebook profiles temporarily to unleash a flood of posts on a topic.
Because of its capability to easily amplify a shared message, the social tool is particularly popular with activists, unions and advocacy groups.
For example, the White House encouraged supporters in April to use Thunderclap for their #NowIsTheTime campaign to [Read more…]
