Digital and social media are transforming how government institutions, political campaigns and trade associations communicate to key audiences. Below is a roundup of the more interesting stories that we have read over the last month:
Digital and Social Media
Mashable reports on 9 ways that social media will change in 2014. New ways include the rise of graphic software and the use of visual content to support social media platforms such as Pinterest and Tumblr.
In the Guardian, Scott Monty, who heads global digital communications for the Ford Motor Company, explores the question of whether or not marketers can learn digital restraint. Monty advocates for a less is more strategy for marketers.
Social Media Today offers six social media mistakes to avoid in 2014, which include many recommendations for digital restraint. These include avoiding tweeting too often, using too many hashtags and joining too many social media websites.
Gov 2.0 and Public Affairs
Huffington Post reports on 15 photos from the U.S. Department of Interior Instagram account that will make you want to travel the country. The Department of Interior account has over 200k followers and includes scenic photos from the public lands, national parks and wildlife refuges that it manages.
Associations Now offers advice on how to handle the good, the bad, and the ugly of online comments on a trade association’s website, social media or blog.
The New York Times reports on the Twitter conversation surrounding the President’s State of the Union address and how the White House’s bully pulpit has lost its strength due to other voices shaping the conversation.
Campaigns and Elections
ABC News interviews Adam Sharp, Head of Government and Non-Profits at Twitter, regarding how Twitter will continue to shape political discourse, campaign advertising and election 2014.
Social Media Today explores 5 ways in which social media will change political campaigns in 2014. One of these ways includes the greater use of visual and video content on campaign social media networks.
In Huffington Post, Milind Deora, India’s Minister for Communications, explores the impact of social media on electoral politics in light of the upcoming elections. Deora points to social media’s effectiveness in raising issues, but questions how it may be affecting the quality of political discourse and disrupting the social order.
These were some of Arc 3’s most interesting reads in digital and social and public affairs in early 2014. What were your favorite stories? Let us know. We’d love to hear from you.
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