Arc 3’s Founder Patrick Burns was recently quoted in a recent Hartford Courant story regarding the ramping up of social media, digital and technology efforts by the respective political parties in the upcoming Gubernatorial election in Connecticut. The article discusses how the aggressive use of technology pioneered by the Obama campaign nationally is now moving to the state level. Below is the quote from the article:

“The president and his team did a masterful job using Facebook as a big megaphone to reach voters,” said Patrick Burns, president of Arc 3 Communications, an Atlanta firm that advises right-of-center candidates and political parties, as well as local governments and trade groups, on how to use social media to spread their messages.

But unlike the attack tweets, news conferences and Facebook likes, some aspects of modern politics occur behind the scenes, through sophisticated data-mining strategies and the micro-targeting of voters. “On the consumer side, companies have been doing this for a few years now,” Burns said. “The political parties are catching up.”

For the full story, please click here.