News

Arc 3 Communications Celebrates 12-year Business Anniversary

October 27, 2023 By Patrick L. Burns Leave a Comment

Marietta, Ga. (October 27, 2023) – Arc 3 Communications, a public affairs agency located just off the historic downtown square of Marietta, Ga. celebrates its 12-year business anniversary today. Started by founder and president, Patrick L. Burns, Arc 3 Communications has provided winning content, digital and advocacy services for clients since 2011. For 12 years, Arc 3 has provided quality solutions to trade associations, businesses, non-profits, and government agencies, helping them achieve their organizational goals in a complex media and public affairs landscape.

“I am so grateful to our marquee roster of clients from across the country who have entrusted us to serve their public affairs needs at all levels of government,” said company founder and president, Patrick Burns, “Our team and its commitment to our clients has never been stronger. As our agency continues to grow, I look forward to working with our experienced, energetic and innovative team to achieve results for our clients in the ever changing environment of public affairs”.

For more information about Arc 3 Communications, visit www.arc3communications.com

About Arc 3 Communications

Founded in 2011, Arc 3 Communications is an innovative public affairs agency that specializes in content, digital and advocacy services for clients. Arc 3 provides winning public affairs solutions to businesses, trade associations, non-profits, and government agencies. We produce dynamic content, innovative digital campaigns and effective multi-state legislative advocacy that results in legislative, electoral, and public opinion victories for our clients.

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Announcing New Account Executive for Public Affairs, Gabrielle Deliz

September 22, 2022 By Patrick L. Burns Leave a Comment

Rising star in public affairs strengthens multi-state advocacy capabilities

Arc 3 Communications, a public affairs agency that specializes in content, digital and advocacy, announced that they have hired new account executive, Gabrielle Deliz. With extensive government affairs experience in the private and public sectors, Deliz most recently served as a government consultant for the Thomas Howell Ferguson, P.A. CPAs firm in Tallahassee, where she consulted for the Florida Division of Emergency Management (FDEM). With strong legislative and regulatory knowledge at the state and local government levels, Deliz will provide top-notch advocacy for clients to meet their public affairs needs.

Prior to consulting on behalf of the FDEM, Deliz served in the Florida Department of Environmental Protection. She also previously worked for the Republican Party of Florida as a part of the 2018 campaign team behind the election of Governor DeSantis and other officials. Deliz has also served in the legislative office of the former Florida Speaker of the House of Representatives, Jose R. Oliva.

Deliz is a cum laude graduate of the Florida State University where she received a Bachelor of Science in Political Science and a Minor in Communications. During her undergraduate tenure, Deliz was deeply involved in the FSU Foundation, where she developed a passion for philanthropy and higher education. She is currently pursuing a Master of Public Administration at FSU.

“Arc 3 Communications has achieved impactful results for clients in the area of local and state advocacy across the country,” Deliz said. “I am excited to join the agency and look forward to providing additional value for our clients in these areas.”

“Gabrielle is a rising star in public affairs and will be a tremendous asset to our clients in the area of multi-state advocacy at the local and state levels,” said Founder and President, Patrick Burns.

About Arc 3 Communications

Founded in 2011, Arc 3 Communications is an innovative public affairs agency that specializes in content, digital and advocacy services for clients. Arc 3 provides winning public affairs solutions to businesses, trade associations, non-profits, and government agencies. We produce dynamic content, innovative digital campaigns and effective advocacy that results in legislative, electoral, and civic engagement victories for clients.

Arc 3 Communications Has a New Home in Historic Marietta Square

May 12, 2020 By Patrick L. Burns 1 Comment

We’ve moved! As of May 1^st, 2020, Arc 3 Communications is located in the historic Stephens Building right off of the beautiful Marietta Square in Downtown Marietta. We are located at 145 Church Street, Marietta, Ga. 30060 in Suite 290.

The Stephens Building was originally the headquarters of the W.P. Stephens Lumber Company. The building itself was built and expanded over time from the 1920’s through the 1940’s. We are excited about our new office location and look forward to working with you on all of your content, digital, and advocacy needs.

Come and visit us soon!

Who We Are

Founded in 2011, Arc 3 Communications provides winning solutions to businesses, trade associations, non-profits, political campaigns and government agencies. Arc 3 helps them achieve their organizational goals in a complex media and public affairs landscape. We produce dynamic content, innovative digital campaigns and effective advocacy that results in legislative, electoral and civic engagement victories for clients.

Arc 3 knows how to integrate content, digital and advocacy. We have experts who have been tested in the crucible of political campaigns, public service, technology and digital media. Public affairs and the civic space are our passion.

We help businesses, civic institutions, campaigns and trade associations achieve their goals through integrated campaigns that engage and reach their audiences.

For more information about Arc 3 Communications visit www.arc3communications.com or contact Patrick Burns at pburns@arc3communications.com or 678-348-6024.

How to Show Your Members More Value During the COVID-19 Pandemic Crisis Now

April 6, 2020 By Patrick L. Burns Leave a Comment

COVID-19 has caused associations across the country to cancel annual conferences and other important member activities to protect the well-being of their members and themselves. With uncertainty as to when large gatherings will be allowed to take place again,There are many ways an association can show their worth and maintain relationships with members and sponsors alike. Below we have listed some ideas that will help you show your value in these challenging times to your members and potential future members.

1. Virtual Meetings and Webinars

Many people have taken to the popular video meeting app, ZOOM, as a way to conduct business meetings and keep things running as smoothly as possible. ZOOM allows multiple people to join in a video conference together where they can choose to share video and audio as they meet with others. There are share screen options so sponsors and members can give presentations they have prepared to up to 100 participants at a given time. This tool can be utilized in a number of ways for your association such as hosting member webinars, association meetings, courses, and other events. This is not the only digital conference tool available, and there are many available if you have specific needs to be met. ZOOM is free to use for 40-minute group meetings or an unlimited one to one meeting. There are premium paid options that allow for longer meet times and more participants. Virtual meetings, webinars, and courses are a great option to keep members engaged and feeling valued.

2. Keep Communications Open

Whether or not you have had to cancel events or not, it is very wise to keep communication with your members and sponsors open during this time. Providing them with updates, news, and plans show them that you are considering them and their well-being during the COVID-19 pandemic. A weekly email update is a great way to keep in touch and let your association members and sponsors know if and when things change and what the association’s plan is if they do have to cancel or reschedule an event. If an event is canceled, many members and sponsors may want their money back, or they may be looking for other ways you can get them what they’d hoped to get out of the canceled event. This is where hosting a virtual meet and greet could come into play or scheduling a presentation by your sponsors to the group they had hoped to target at your event. There are many options you can offer before giving an automatic refund that could be more beneficial to your sponsors and members and really show them that you are working your way through the challenge to bring them value. They will respect your dedication and it will strengthen the relationships you have.

3. Be Empathetic and Provide Resources

Many of your members and sponsors are part of companies that are dealing with their own challenges that have arisen due to COVID-19. Some businesses and companies are having a harder time than others in navigating their way through this crisis, so empathy and useful resources are always welcome. Reach out and let your members and sponsors know you are there for them and send along any resources that might be helpful. There is no shortage of useful information for businesses and companies who are working their way through these uncharted waters; sending them this helpful information can go a long way in showing that you appreciate them and are supporting them. Make sure to word your messages in an empathetic and hopeful way to help alleviate stress and let your members and sponsors know we are all in this together.

Help and Hope

As an association, your members and sponsors are what make your association run. They trust you and look to you in times like this for support and guidance. Doing all you can to show your value will not only keep your members happy but will help strengthen those relationships and cause these members to want to stay with you through thick and thin. It is important in these trying times that we all step up and show our value and help one another through. COVID-19 is unlike anything we have faced in recent times and it is taking a lot of hard work and effort to get through. The more we help each other, the easier overcoming this major challenge will be.

For more help with your association’s needs sign up for our newsletter, follow us on social media or contact us here.

How to Tell the Difference Between Real and Fake News Online

November 18, 2019 By Patrick L. Burns Leave a Comment

In this day and age of information at our fingertips, 24/7 updates, and social media, it is easy to get overwhelmed and loose track of what news is coming from where. This is when people begin to react with their emotions over their logic. Someone may see a headline that sparks a reaction in them, and they immediately share it on social media. Many times, they will not even read the article or check the source, they simply see a headline, react, and share. This often results in the spread of fake news, and many of these false stories even end up going viral.

Fake news is nothing new, it has always been around to mislead or sway people towards a certain belief or action. The difference is now, with the internet and social media, fake news can be spread quickly and reach millions in minutes. There are many reasons why people share fake news stories, and they aren’t always bad intentions. Many people will see a story that supports their views, opinions, or beliefs and without looking too much into it, will share it.

With most of the world getting their news online and through social media, fake news is never hard to come across. It comes in many forms; but will always have an eye-catching headline that tells a story without the reader needing to read the rest of the article. Even if a reader does decide to read the article, these stories are made to seem credible and true. They may even take a story that is real news and change important details to spin the story to the desired view.

This is why readers need to take time and do a little research to verify the news they are reading and sharing with others is, in fact, real news from a credible source. Below are a few steps you can take to make sure the information you are receiving and sending is reliable and true.

Be sure your news is coming from a credible source.

Pay close attention to the source your story or information is coming from. Is this a credible source? One way to determine this is to look at the author of the piece. Many fake news stories tend to have “staff” or even no author listed. Once you find the author, do a quick search on that author and see what else they have published and if there are any complaints about them producing fake news.

Another big indicator is the domain name, as many websites have been made to mimic true news sources. Watch out for anything with a “.com.co” at the end of the URL, this can be done with well-known news source names to trick readers. A quick web search of the domain name can give you more insight into whether the site is a credible source for news.

One more thing you can do to determine a websites credibility is to check the rest of the website. Do they have sources cited on their stories? Do they have legitimate contact information? Are they well-known or lesser known? Have they covered well-known news stories or do all of their stories appear in a clickbait fashion? These determinates can help you discover whether the site you are reading news from is credible and dependable for future news.

Read more than just the headline and sub-headline.

A big problem with the spread of fake news is that so many people will see a catchy or controversial headline and immediately share out of an emotional reaction. Others will click the link and maybe scan the article quickly, decide it appeals to their views, and share it without ever checking for credibility. This is where a major problem lies and how false stories get spread so quickly by so many.

Take time to go to the story and read through it carefully, maybe even more than once. Check the credibility of the author and website as laid out in the first step. Sometimes you may find the story behind the headline is something completely different from what it was made to sound like. Other red flags may be bad grammar or misspellings throughout the story, this could point to a fake story as credible pieces are proofed quite thoroughly. Check to see if any facts or quotes shared in the story are cited at the end of the article, and if so, are those sources credible as well. This may sound like a lot of work, but it will help to protect your character and credibility as well as make sure you are getting reliable and correct information.

Is the information being reported by multiple sources?

When you find a news story of interest, check and see if it is being reported on by multiple news sources. Usually, if a story is true and timely, it will be covered by more than one news source. It is very rare that a story that is capable of making the news will only be reported by one publication. If it is a national or international story, check with trusted major news organizations to see if they have any mention or information on the story. If you are reading a local story, check with other local publications or get in contact with your local publication and see if they have heard anything about the story in question.

In addition to this, make sure the story you are looking at is timely. Sometimes an old story will begin to circulate attempting to pass as a new story. There may also be an attempt to falsify this information, which is why it is always good to cross examine with other news sources.

Check Your Story with a Fact Checking Website.

With so much information available the internet, it is not always possible to do in depth research for every story you come across. If there is a viral story you come across, there are fact checking websites that do this research for you. Websites such as www.snopes.com take viral news stories and let you know whether they are real or fake, and if they are real, if the facts presented in the story are accurate. There are many websites like this online, so it also wise to make sure you are using one that is credible and non-biased to get accurate information.

There are fact checking websites run by non-profits, educational centers, and libraries. These are usually the most reliable ones to gather information from.

In Conclusion

When gathering your news from social media and online sources, your critical thinking and attention to detail will go far in detecting fake news. Often fake news stories are made to drive emotional responses and are written in such a way to do just that. Practice taking the time to check sources, research the story, and use fact checking sites to weed out the fake news from the real news. With time, you will begin to see a trend in how fake news presents itself and will be well equipped to avoid it. By following these simple steps, you can help prevent the spread of fake news and misinformation and help your credibility in the process. In a time of unlimited information, make sure the news you are getting is credible and dependable.

How to Better Keep Track of the News Important to You

August 9, 2019 By Patrick L. Burns 1 Comment

For decades, people have used news monitoring to track issues that affect them, their business, their association, or their cause. In the past, this was done with a process called “clipping” which was scanning local and national newspapers for stories related to these categories and cutting them out to keep a tab on issues at hand. This form of news scanning was an essential practice in nearly every aspect of life, from politics to business to advocacy. It allowed one to keep up with new developments in a campaign, on an issue, with a market, or with a competitor. In today’s online world, this process still exists; it has simply gone to the online world and covers a much larger scale. This can be overwhelming, and it can seem impossible to keep up to date with the 24/7 news cycle and nearly immediate news updates. There are many tools and strategies you can use to help make this process easier while increasing effectiveness.

Google Alerts

Google is a search engine that grants people quick access to information. It can be quite time consuming to search each term or phrase that relates to your issue and try to sift through countless stories and websites trying to find the most recent developments. This is where Google Alerts can be used to help save time and increase the efficiency of your news scanning.

Google Alerts is a free-to-use service in which you can add all of your key terms and phrases to a list and Google will send you email alerts whenever a news story or update is released that relates to that term or phrase. You can schedule a set time that all of your alerts come into your email. You can choose morning, afternoon, or evening or even multiple times throughout the day, if you have an issue that needs constant monitoring.

It is also good practice to add a Google Alert for your name. Doing this will allow you to be alerted anytime your name appears in a story or somewhere online. Also, if you own a business or brand, you should have an alert set up for these as well for the same reasons.

Feedly

Feedly is a news aggregator application for your web browser that allows you to bookmark and organize all of the websites you regularly check for updates. You can categorize these based on your needs so you can keep track of different sites for different topics. The feed allows you to scan RSS feeds, news and updates from your tracked sites by date and popularity all in one place. Having all of your news sources together saves you the time of having to go to each site separately looking for updates.

Feedly is a free-to-use platform which includes most of its features, but also has a paid pro option that will allow you to incorporate your Google Alerts into your Feedly feed as well as give you access to unlimited feeds, sources, and premium customer service.

Following Social Media

Much important news is shared these days through social media. A good practice to have is to make sure you follow your news sources on social media platforms such as Twitter and activate notifications for any that you need to track closely. This way, when something new is posted or updated you can be in the loop. Sometimes news and updates will be posted to social media before they are released on news sites; this way, you can keep on top of important issues that affect you and your business or association.

Following specific hashtags is also a great way to keep up on trending news related to your cause or industry. You should do research and find if there are any highly-used hashtags that fit to your needs and follow them as they tend to lead you to updates and news quickly as well. Though social media can get quite noisy at times, it is still a great source of updates for news, causes, and events if you can develop a system for aggregating the news important to you through notifications and hashtags.

Stay in the Loop

There are many options for staying on top of news related to your specific needs. In today’s world of quick, shortened news cycles and instant 24/7 news updates, it can seem impossible to keep up with everything at once, but these tools help make it easier and less stressful. Of course, there is nothing wrong with reading the local newspapers or doing Google searches for news updates. These suggestions are simple tools that will make monitoring news much more productive while giving a broad scope of resources all at once in an organized way. Keeping on top of things is essential for many businesses, causes, and just day to day life, and with these tools, you’re all set.

Need More Help?

For more information, visit us at www.arc3communications.com or contact Patrick Burns at pburns@arc3communications.com. We look forward to working with you to acheive all of your content, digital, and advocacy goals.

Congrats to Our Founder

July 12, 2019 By Patrick L. Burns Leave a Comment

Congratulations to our founder, Patrick Burns and his wife Mary on the recent birth of their fifth child, Michael McAlister Burns.

Michael is a beautiful healthy baby boy weighing in at 9 lbs. 8 ounces and 20 inches long.

We are so happy for the Burns’ family on their new addition!

Welcome New Account Executive Paul McNally!

November 28, 2018 By Patrick L. Burns Leave a Comment

Arc 3 Communications welcomes Paul McNally as Account Executive. McNally is a recent graduate of Kennesaw State University with a bachelor’s degree in Communication & Media Studies. With a strong passion and skill for writing, research, content creation, marketing and media, he is the perfect addition to Arc 3 Communications.

During his career, McNally has worked on many impressive projects. His proudest work was teaming up with the non-profit Sober Living America in creating a media kit and campus event at Kennesaw State University which raised awareness of addiction among young adults and students. He wrote multiple articles that were published in the 2018 edition of KSU’s communication magazine, Pipeline including alumni stories; coverage of the dedication ceremony of the new radio lab named for the late Rhubarb Jones, a beloved Atlanta country music radio host; and a story on a new study abroad program in Milan, Italy. Prior to attending Kennesaw State University, Paul attended the Art Institute of Atlanta where he studied graphic design and animation. While a senior at KSU, he interned for an entire year at Arc 3 Communications with company president Patrick L. Burns.

In his free time, he likes to read, write, draw, and spend time with his wife, Cobb County school teacher Trish McNally and their lovely black Labrador, Malcolm. Together the couple loves traveling, hiking, and enjoying nature. They just recently returned from traveling abroad with the Workaway program, a service program that allows people to work a variety of jobs in return for food and board, in which they volunteered all around Europe. During their three-and-a-half-month trip they worked on farms in Sweden, art festivals and foster animal care in Wales, a tango event in Germany, gardening in London, as well as visiting Amsterdam and Denmark.

“I am really excited to work with Arc 3 Communications to bring clients quality content and account service,” McNally said, “It is an innovative company doing amazing work with the top associations and companies from across the country right in the heart of downtown Marietta.”

Happy Thanksgiving! 10 Things I Am Thankful For

November 27, 2014 By Patrick L. Burns Leave a Comment

Happy Thanksgiving from Arc 3 Communications! As we celebrate the 3rd anniversary of our agency, it is good to reflect upon those things that I am thankful for.

1. I am thankful for our clients in the civic space that have entrusted us over the years to help with their content, digital marketing and social media needs. We have worked with clients ranging from government agencies to trade associations to political campaigns at the local, state and national levels. We have developed digital marketing and social media campaigns, new websites, content marketing plans and all types of amazing content to help them accomplish their legislative, policy, electoral and civic engagement goals.

2. I am thankful for the talented team of creatives, digital marketing, social media, technical and public affairs experts at Arc 3. I am also thankful for our interns that have breathed life into our agency with new ideas and enthusiasm for our mission.

3. I am thankful to our vendors who have become trusted partners in helping us to carry out our mission. These knowledgeable experts in accounting, the law, banking and technology are indispensable.

4. I am thankful to the awesome team at Strongbox West who provide us with an affordable, fun and innovative office space to work in that is filled with other startups in the creative, digital and technology space. The shared learning from other entrepreneurs has been immeasurable.

5. I am thankful to the many innovators in digital, social media and technology that have transformed marketing from a traditional marketing model to a world driven by content. This includes not only the creators of the well-known platforms such as WordPress, Facebook, Twitter, YouTube, LinkedIn and Tumblr; but the countless other innovators who developed lesser known digital and social media platforms that have helped to create a competitive marketplace that produces amazing channels for communication and sharing.

6. I am thankful to our agency competitors for new business in the content, digital marketing and civic space who by their efforts in the marketplace, push us to do better, innovate and strive to be our best.

7. I am thankful for the digital, social media, creative and start-up community of Atlanta in which we are constantly learning new things through shared knowledge and crowd sourced learning. I am most grateful to the Social Media Club of Atlanta, SouthWired (former Digital Atlanta) and the many Meetups around the city that are ongoing.

8. As Founder of an agency focused on the civic space, I am thankful for the many long-standing institutions in government, politics and civic life and the people and ideas that sustain them. The great civitas of our country depends upon engaged citizens, media, candidates, elected officials, trade association and non-profit executives and public servants in government at all levels.

9. I am thankful for the countless numbers of friends and former colleagues throughout my career in government and politics, academia and the agency world who have offered encouragement and referred business our way.

10. I am most thankful to my family for their constant love and support through my entrepreneurial journey. My family has shared this experience with me every step of the way. It is hard to express my gratitude and thanks to my four children and most especially my wife Mary. My wife’s selflessness, determination and love for me has been the rock upon which my success has been built.

Finally, I am most thankful to God to whom all thanks must be given. Without his love and my faith in him, my entrepreneurial journey would have never gotten off the ground 3 years ago.

What are you most thankful for this year? Please share with us!

Patrick L. Burns, Founder and President of Arc 3 Communications

Congrats to Our Founder on a New Member of the Burns’ Family!

June 16, 2014 By Patrick L. Burns Leave a Comment

Congratulations to our founder, Patrick Burns and his wife Mary on the recent birth of their fourth child, Charles Bartholomew Burns!

Charles is a beautiful healthy baby boy weighing in at 9 lbs 8 ounces and 21 and half inches long.