Business Advocacy Archives - Arc 3 Communications

How to Better Keep Track of the News Important to You

August 9, 2019 By Paul McNally 1 Comment

For decades, people have used news monitoring to track issues that affect them, their business, their association, or their cause. In the past, this was done with a process called “clipping” which was scanning local and national newspapers for stories related to these categories and cutting them out to keep a tab on issues at hand. This form of news scanning was an essential practice in nearly every aspect of life, from politics to business to advocacy. It allowed one to keep up with new developments in a campaign, on an issue, with a market, or with a competitor. In today’s online world, this process still exists; it has simply gone to the online world and covers a much larger scale. This can be overwhelming, and it can seem impossible to keep up to date with the 24/7 news cycle and nearly immediate news updates. There are many tools and strategies you can use to help make this process easier while increasing effectiveness.

Google Alerts

Google is a search engine that grants people quick access to information. It can be quite time consuming to search each term or phrase that relates to your issue and try to sift through countless stories and websites trying to find the most recent developments. This is where Google Alerts can be used to help save time and increase the efficiency of your news scanning.

Google Alerts is a free-to-use service in which you can add all of your key terms and phrases to a list and Google will send you email alerts whenever a news story or update is released that relates to that term or phrase. You can schedule a set time that all of your alerts come into your email. You can choose morning, afternoon, or evening or even multiple times throughout the day, if you have an issue that needs constant monitoring.

It is also good practice to add a Google Alert for your name. Doing this will allow you to be alerted anytime your name appears in a story or somewhere online. Also, if you own a business or brand, you should have an alert set up for these as well for the same reasons.

Feedly

Feedly is a news aggregator application for your web browser that allows you to bookmark and organize all of the websites you regularly check for updates. You can categorize these based on your needs so you can keep track of different sites for different topics. The feed allows you to scan RSS feeds, news and updates from your tracked sites by date and popularity all in one place. Having all of your news sources together saves you the time of having to go to each site separately looking for updates.

Feedly is a free-to-use platform which includes most of its features, but also has a paid pro option that will allow you to incorporate your Google Alerts into your Feedly feed as well as give you access to unlimited feeds, sources, and premium customer service.

Following Social Media

Much important news is shared these days through social media. A good practice to have is to make sure you follow your news sources on social media platforms such as Twitter and activate notifications for any that you need to track closely. This way, when something new is posted or updated you can be in the loop. Sometimes news and updates will be posted to social media before they are released on news sites; this way, you can keep on top of important issues that affect you and your business or association.

Following specific hashtags is also a great way to keep up on trending news related to your cause or industry. You should do research and find if there are any highly-used hashtags that fit to your needs and follow them as they tend to lead you to updates and news quickly as well. Though social media can get quite noisy at times, it is still a great source of updates for news, causes, and events if you can develop a system for aggregating the news important to you through notifications and hashtags.

Stay in the Loop

There are many options for staying on top of news related to your specific needs. In today’s world of quick, shortened news cycles and instant 24/7 news updates, it can seem impossible to keep up with everything at once, but these tools help make it easier and less stressful. Of course, there is nothing wrong with reading the local newspapers or doing Google searches for news updates. These suggestions are simple tools that will make monitoring news much more productive while giving a broad scope of resources all at once in an organized way. Keeping on top of things is essential for many businesses, causes, and just day to day life, and with these tools, you’re all set.

Need More Help?

For more information, visit us at www.arc3communications.com or contact Patrick Burns at pburns@arc3communications.com. We look forward to working with you to acheive all of your content, digital, and advocacy goals.

Ways to Mobilize Your Community to Support Your Cause

June 26, 2019 By Paul McNally Leave a Comment

When it comes to making a change in your community, the most powerful tool you have is the community itself. How you can mobilize your community has evolved with the growth of social media, but many of the traditional methods still remain most useful. In fact, all of these tactics should be used together to bring awareness and organize your community to support your issue and gain the attention of your elected officials. This article will explore what is known as “slacktivism,” a form of social media engagement regarding a cause, and traditional tactics to bringing attention and action to an issue.

Slacktivism

In our age of social media, many issues become viral social media campaigns resulting in shares, comments, likes, and views but most of the time, little else. This isn’t to say “slacktivism” is entirely useless, in fact, it does raise awareness of an issue and can even inform people and get people talking about the subject. The problem lies in that these campaigns alone rarely result in action being taken. People comment, like, and share or sign an online petition and feel accomplished, like they have done something to help the issue when, in fact, it takes much more effort than that. This is why the term is a combination of “slacker” and “activism” because not much effort goes into participating in these online interactions and involvement often ends there.

This does not mean that online advocacy is useless, as previously stated, it can work wonders in raising awareness and spreading a message further and faster than many traditional forms of information sharing. It becomes hindered when it ends with this social media step. When people hit share and feel they have done enough and then move on. In turn, if it goes on to spark action and mobilization in the non-digital world, then it can be measured as a useful tactic. Online advocacy should be viewed as a tool, and not a complete solution to driving your issue.

Traditional

The traditional ways are still the most effective for mobilizing your community. Traditional methods are complemented and enhanced by the online and social media aspects we have in the digital age, but the tried and true forms of raising awareness and prompting action still hold strong. As stated before, engagement efforts must be utilized offline in the community itself to see real results. Writing letters and direct mail, volunteer phone banking, going door to door, and organizing local precinct level meetings are proven ways to reach the people of your area and really add voices to your cause. These tactics allow you to know that you are reaching the population you intend to reach and also allow you to form relationships that will benefit your cause in the long run. These traditional strategies combined with an online strategy will help mobilize your community. The effectiveness of your traditional and online strategies, however, hinges on a properly developed and crafted message. It is vital that your message informs and is credible and factual. You also want to be prepared to answer any tough questions that may be raised regarding your position and help alleviate any concerns among elected officials, the media and the public. Having a message that is factual and based on credible personal stories and sources goes a long way in building support.

In Conclusion

When bringing attention to an issue, both new and traditional tactics can be used together to mobilize your community, gain support, and ultimately bring about desired policy and legislative changes. Digital advocacy and social media campaigns are persuasive and bring awareness, while traditional measures bring people to concrete action within the community. A balance of these different tactics will help result in successful campaigns. These strategies used with a strong message, grab people’s attention and provide them with enough facts to make an educated decision to act. A community mobilized behind an issue is an extremely effective force in getting a legislative or policy change. In fact, it’s near impossible to get things done otherwise.

Need more advice or help?

For more information, visit us at www.arc3communications.com or contact Patrick Burns at pburns@arc3communications.com. We look forward to working with you to achieve your goals and help your voice be heard to bring positive changes to your community.

Content Marketing and Social Media Training for Georgia Movers Association

November 2, 2017 By Patrick L. Burns Leave a Comment

Arc 3 Communications recently conducted a content marketing and social media training program for the Georgia Movers Association as a part of their annual conference. The program was attended by hundreds of moving company executives from across the state of Georgia. The annual conference was held at the Idle Hour Country Club in Macon.

Arc 3 Founder Patrick Burns provided insights on what is content marketing and why it is important for a moving company’s marketing efforts. Participants were provided insights into how to incorporate a content marketing process inside their business and the fundamental elements for developing and implementing a content marketing program.

The Arc 3 Communications team also provided insights regarding the major platforms in digital marketing today – Facebook and Google. Session included strategies on how moving companies can utilize Facebook advertising to market their business using tools like the Power Editor for targeting and Facebook Pixel for re-targeting. Tips for sharing timely and informative posts and how to leverage Facebook’s live video feature were also provided.

Session attendees were also provided tips for “Keeping Google Happy”. Practical and helpful website tips in the areas of security, page speed, local SEO, caching, optimizing images, accelerated mobile pages (AMP), and inbound links were shared. Finally, insights into Instagram Stories and Snapchat and trends that may lie ahead in marketing were presented.

The training session on content marketing and social media stimulated conversation among the moving company executive attendees on the types of content and marketing tactics members were using to help them to achieve their business goals.

Arc 3’s content marketing and social media training seminars are customized for trade associations and have been very valuable to their members. Content marketing and social media are changing everyday with new platform updates, tools, shifting audiences and techniques. Through our research, lab work and networking we keep up with the latest trends in content marketing and social media.

Want to talk about a customized content marketing and social media training program for your association? Contact us here or via Facebook Messenger. Or sign up for our newsletter to get the latest tips here.

Why Content Marketing Matters for Your Trade Association’s Future

May 15, 2017 By Patrick L. Burns Leave a Comment

Every industry is facing the digital disruption of their traditional marketing and communications. Trade Associations are no different and not immune to the winds of change that have occurred in consumer and business to business marketing. Trade associations’ marketing and communications efforts to membership, stakeholders, alliance groups and government audiences is changing and aligning with big brands’ transition to a content marketing model. The largest and most effective brands in the world such as Coca-Cola and IBM, use content marketing to build relationships and brand loyalty and make future sales.

Developing a content marketing program for your trade association is important to achieving your organization’s goals and objectives in the digital age of communications. What is content marketing? It is the creating and sharing of valuable, relevant and consistent content in order to build relationships with an audience to achieve an objective such as a membership sale. It is owning media, not renting it. By sharing your best ideas and experience, good content builds trust and relationships with people and encourages them to come back to you when they need your services or product.

The most popular forms of content marketing are articles, social media content, blog posts and e-newsletters. But case studies, white papers, e-books and webinars have also proven to be effective in reaching audiences. Although social media and digital formats have made content marketing affordable and effective for big and small organizations, it is not strictly confined to online. Print publications such as John Deere’s The Furrow Magazine and Lego’s Lego Club Magazine have been around for decades and are remarkably successful in building long lasting relationships for these respective brands.

Like the big brands, trade associations must come to the realization that traditional marketing with its heavy reliance on television, direct mail and print media is a losing strategy in retaining and growing membership and promoting advocacy and policy goals, especially among millennials. With the rapid decline in cable television subscribers, newspaper readers and the increase in junk mail into mailboxes, producing compelling content that engages your members and reaches them on the digital continent is vital. The most popular television channel for millenials isn’t even on TV; it is YouTube.

The future of trade associations and all those organizations that are engaged in civic life depends upon the sharing of content online that engages and forms relationships with audiences. In order to have millenials active in your association, you must reach them on the digital continent in which they live. Support for your association’s membership, legislative and advocacy efforts depend upon this large group upon which future board members and leadership will come.

Want to learn more about the principles and fundamentals of content marketing and how you can update your trade association’s communications and marketing efforts? Contact Patrick Burns at pburns@arc3communications.com. We can work with you on content marketing fundamentals such as a content audit, the creation of a content marketing plan, content calendars, a content management system and analytics. Arc 3 can reboot your trade association’s marketing efforts and implement a content marketing process in your organization that helps you achieve success.

This Week in Digital & Public Affairs: Facebook Video Ads and Data Driven Campaigns

February 20, 2017 By Patrick L. Burns Leave a Comment

Below is a roundup of key stories in digital and public affairs for this week:

Content, Digital and Social Media

In an effort to give advertisers more control over their video ad buys, Facebook is allowing the media industry’s independent measurement monitor, Media Rating Council (MRC) to audit the measurements it provides advertisers. Facebook will sell video ads based on the MRC’s viewability standard, allow more granularity in performance measurement and introduce an option for paying for ads only when users watch the video with the sound on.

With the release of Chrome 56, Google has started tagging http payment and login pages as “not secure”. HTTP Pages that collect login details or credit card numbers will be marked as non-secure pages, and the warning will eventually be used for all http pages. With over 1 billion users of Chrome, Google’s efforts will pressure website operators to at least consider enabling site-wide HTTPS.

Gov 2.0 and Public Affairs

On Hootsuite’s blog, Jylian Russell offers the benefits that social media in government can achieve such as its role in raising awareness, citizen engagement and crisis communications. Russell also weighs some of the challenges of using social media in government and offers some solutions for mitigating those risks.

CNN reports on the decision by the White House to expand its social media team with several new hires to assist current White House social media director Dan Scavino. Since the Inaguration, President Trump and Scavino have primarily handled social media communications, posting on President Trump’s personal and official White House social media accounts on Twitter and Facebook.

In Associations Now, social media journalist Ernie Smith offers suggestions to associations for improving their email marketing in 2017. Smith recommends new tools for consideration for sending emails on the cheap, making design less painful, and acquiring better data.

Campaigns and Elections

In Politico Magazine, Democratic direct mail consultant Dave Gold laments how data driven campaigns by Democrats have resulted in 4 straight election cycle losses for his party. Gold argues that Democrats should pay less attention to quantitative political science and focus more on creating message driven campaigns that utilize storytelling that connects with voters’ emotions.

These are some of the reads that matter to us for the week in digital and public affairs. Want to get in depth analysis, news, and how to tips in digital and public affairs? Subscribe to our monthly newsletter here.

This Week in Digital and Public Affairs – Cyborgs and a Congressional Digital Service

February 13, 2017 By Patrick L. Burns Leave a Comment

Below is a roundup of key stories in digital and public affairs for this week:

Content, Digital and Social Media

Facebook and Google announced that they would be joining forces with eight French news organizations to launch fact checking tools to root out fake news in France ahead of the country’s presidential election. Facebook is also taking steps against fake news in Germany, where government officials have expressed concerns that false stories could influence a federal election in September.

The Washington Post reports on the growing popularity of a variation of Twitter “bots” called “cyborgs”. Cyborgs mix human creativity and initiative with a computer’s speed, allowing their views to gain audience while sidestepping the traditional gatekeepers of news and commentary. For example, one conservative twitter cyborg user tweets more than 1,000 times a day using “schedulers” that work through stacks of his own pre-written posts in repetitive loops. With retweets and other forms of sharing, these posts reach the feeds of millions of other accounts. One research team at Elon University in North Carolina found that “highly automated accounts” supporting President Trump — a category that includes both bots and cyborgs — out-tweeted those supporting Democrat Hillary Clinton by a ratio of 5 to 1 in the final days before the Election 2016 vote.

Gov 2.0 and Public Affairs

Wired reports that while the prevalence of apps like Countable and Democracy.io make it easier than ever to send electronic communication to members of Congress, not much has changed in how Congressional staff respond to these messages. Despite the dramatic increase in email communication by constituents over the years, research by Zogby found that a third of people who email Congress receive no response, and nearly half of those who did receive a response found it lacking, usually because they believed it failed to actually address their issue. According to Seamus Kraft of the OpenGov Foundation, software used by staffers to respond to email messages remains antiquated. To solve the software and technology problem, the OpenGov Foundation has proposed a “Congressional Digital Service” not unlike the White House’s United States Digital Service (USDS), which works to modernize government agency websites and technology.

Associations Now reports on how the Internet Movie Database (IMDb) service (now owned by Amazon) has decided to end its online message boards due to trolls and the consistent negative tenor of comments provided to the site. Associations Now attributes the lack of an investment by IMDb to modernize the commenting system to allow for self-moderation as one of the reasons that the quality of the message boards deteriorated. The IMDb website has over 250 million monthly users.

Campaigns and Elections

Motherboard goes into an in-depth analysis of Cambridge Analytica and its data analytics efforts in helping to elect President Trump. The article explores whether analysts for Cambridge Analytica utilized newly developed methods to derive peoples’ personality traits from their activity on Facebook and then crafted messages to persuade them to vote or not to vote in the 2016 general election.

These are some of the reads that matter to us for the week in digital and public affairs. Want to get in depth analysis, news and how to tips in digital and public affairs? Subscribe to our monthly newsletter here.

This Week in Digital & Public Affairs: Snapchat IPO, Facebook Live and Conservatives

February 4, 2017 By Patrick L. Burns Leave a Comment

Below is a roundup of key stories in digital and public affairs for this week:

Content, Digital and Social Media

The New York Times reports on the public S.E.C filing by Snap, the parent company of Snapchat. Snap filed confidentially to go public with the Securities and Exchange Commission late last year. Making the filing public was one of the company’s final steps before it begins trading on the New York Stock Exchange under the ticker symbol SNAP. In the filing, Snap disclosed that it had built a nearly $405 million advertising business in just over two years. By end of last year, an average of 158 million people were using the app daily, with the average user opening the app more than 18 times a day according to the public filing.

AdAge does a analysis of the Snap filing pointing out key facts that every marketer should know about. AdAge points out that while Snapchat has 158 million users, growth appears to have flattened out, as it was only up from 153 million at end of September 2016. In addition, the overwhelming majority of users are 18 to 34 years old and the highest engagement on the platform is among those younger than 25. AdAge also points out Snap’s admission in the filing that it has had difficulty in securing long-term commitments from advertisers and is concerned that advertisers may take knowledge from playing on their platform and use it with their competitors.

Gov 2.0 and Public Affairs

State Scoop reports on a recent poll of local governments by the Public Technology Institute that found that 85% of local governments use social media to disseminate information to their constituents. However of those local governments who use social media, 88% of them do not have a specific budget for social media activities and 63% do not have an enterprise wide social media strategy for their efforts. The survey found the top three social media platforms for local government were Facebook, Twitter, and YouTube.

Associations Now offers 5 tips for associations to optimize online fundraising. Tips include creating a compelling narrative that bring donors into the story; design an easy to use branded giving page and make your website mobile friendly; remembering end of year dates and holidays; and periodic messages to donors throughout the year.

Campaigns and Elections

Backchannel reports on how Facebook Live has become the perfect incubator for conservative media. Conservative outlets like the Daily Caller are using Facebook live to not just explain policy but take their audience behind the scenes in the new Administration. Backchannel argues that the low key nature of Facebook Live is the perfect medium for the conservative news media to reach millions. The off the cuff, unscripted nature of Facebook Live videos mirror President Trump’s style and are more authentic and believable to conservative audiences.

Mike Su, Chief Product Officer for Mitú, a Latino digital media company, writes an analysis in Medium of how through the examination of Facebook data, his company found that despite Latinos being apprehensive about the 2016 election, Hillary Clinton made little headway among them on the Facebook platform. In their study, Mitú found across all Latinos on Facebook, Hillary Clinton had just a quarter of the interest that Donald Trump had. Su credits the Trump campaign for moving quickly and efficiently to grow it base on the platform and rants about record low spending by Democrats on Hispanic outreach.

Website Development Case Study: Georgia Construction Aggregate Association

February 3, 2017 By Patrick L. Burns Leave a Comment

The Georgia Construction Aggregate Association (GCAA) is the leading advocate for the construction aggregate industry in the state. It is a member-driven association with producer members, associate members and trucking companies. The mission of the Georgia Construction Aggregate Association is to advocate for expanded use of aggregates in the private and public sector; educate the public on the value of construction aggregates; and educate industry employees on safety, health, and environmental compliance. Over 100 million tons of aggregate is produced each year in Georgia.

The aggregate industry has a long history in Georgia, with the first commercial rock quarry coming into operation in 1925. As Georgia has grown, so has the aggregate industry, growing from 25 million tons production in 1967 to its present day production of 100 million tons. The aggregates industry is not only the foundation for highways and infrastructure construction in Georgia, but also a foundation for economic growth in the state.

With a steady improvement in the aggregates industry due to an improved economy and the passage of the Georgia General Assembly’s Transportation Funding Act of 2015, a funding measure providing dedicated, predictable and sustainable revenue for the repair and maintenance of statewide roads and bridges, a renewed optimism has pervaded the industry.

To reflect this new optimism, the leadership at the Georgia Construction Aggregate Association wanted to update its communications with a new logo, redesigned website and e-newsletter design that was mobile friendly and contained engaging content that reached their members. In addition, the Georgia Construction Aggregate Association wanted a new brand, website and e-newsletter to better harness the power of online content to recruit new associate members; publicize events and support fundraising and policy initiatives.

Arc 3 Communications worked with the Georgia Construction Aggregate Association to develop a content strategy and plan for developing a new website and e-newsletter to educate and inform association members, stakeholders, state legislators and regulators. In addition they conducted a brand ideation session and worked with GCAA leadership on the creation of a new brand and logo. Through the development of a content strategy which included an identification of key messages, audiences and tailored content, Arc 3 helped the Georgia Construction Aggregate Association launch a new brand, website and e-newsletter that reached key audiences and reflected the new optimism in the industry.

The Georgia Construction Aggregate Association’s new website has resulted in substantial growth in unique visitors and page views to the site, and its new e-newsletter has seen a dramatic increase in open rates, click through rates, referrals to the website and new subscribers. GCAA’s new logo has given the association distinction and a strong new visual identity.

Most importantly, GCAA’s new logo, website and e-newsletter has resulted in an increase in member engagement, greater awareness about the aggregate industry among key partners, state legislators and civic leaders; and more associate membership leads.

This Week in Digital and Public Affairs: The Facebook Journalism Project and the Trump Inauguration

January 23, 2017 By Patrick L. Burns Leave a Comment

Digital and social media are transforming how government institutions, political campaigns and trade associations are communicating and marketing to their key audiences.

Below is a roundup of key stories in digital and public affairs for this week:

Content, Digital and Social Media

Fast Company reports on recent moves by Facebook to become more of a media company, such as the announcement of the Facebook Journalism project. This move farther into the realm of professional journalism is described by Facebook as an initiative to establish stronger ties with the news industry. To learn more about the Facebook Journalism Project go here.

Speaking of news and Facebook, Tech Crunch reports that Facebook is taking its trial of measures to combat fake news beyond the United States for the first time – rolling out the updates in Germany. The measures that Facebook has been testing in the U.S. to fight fake news include making it easier for users to report fake news by letting users click in the top right corner to report a suspect post; badging suspect content with ‘truth warnings’ and down-ranking it to make it harder for it to spread; and reducing financial incentives for spammers to create fake news as a route to generating advertising revenue by eliminating the ability for them to spoof well-known news websites. To identify fake news, Facebook is working with external fact checkers who are signatories of Poynter’s International Fact Checking Code of Principles

Gov 2.0 and Public Affairs

The Washington Post reported on how the presidential inauguration committee utilized social media ads to encourage Trump supporters to attend inaugural festivities. The ads on Facebook and Instagram showed a video of then President-elect Trump inviting supporters to come to The Mall on January 20th for his swearing-in.

For those not able to attend the festivities or watch them on TV, Tech Crunch outlined the many ways to stream the presidential inauguration online. Of note was YouTube’s partnership with several media outlets including NBC, CBS, Telemundo, Univision and The Washington Post to broadcast the inaugural ceremony and festivities on its platform.

The Obama Administration outlined the digital transition to the new administration on whitehouse.gov, including listing the digital assets that would remain with the White House, where to access Obama White House archival content; and ways to continue to follow and engage with President Obama, the First Lady, and other Obama White House officials after January 20th.

Soon after the swearing in of President Trump at 12:01 p.m., January 20th, the incoming Trump administration relaunched whitehouse.gov, including a new splash page for collecting email addresses and Trump’s biography. Politico reports that a major overhaul of the site is scheduled for later in the year.

Campaigns and Elections

Wired reports that the Republican National Committee’s Chief Technology Officer, Darren Bolding is moving to Cambridge Analytica as its new CTO, where he will build products for commercial and political clients. Cambridge Analytica is the data firm that helped engineer Donald Trump’s victory in the general election.

These are some of the reads that matter to us for the week in digital and public affairs. What do you think? What are your favorite stories? We’d love to hear from you!

This Week in Digital and Public Affairs – Instagram, Snapchat and The BuzzFeed Dossier

January 16, 2017 By Patrick L. Burns Leave a Comment

Digital and social media are transforming how government institutions, political campaigns and trade associations are communicating and marketing to their key audiences.

Below is a roundup of key stories in digital and public affairs for this week:

Content, Digital and Social Media

Facebook announced the hiring of Campbell Brown, a former NBC News correspondent and CNN prime-time host, to lead its news partnerships team. While Facebook indicated that she would not serve in a role as editor-in-chief, she would work as a liaison with news organizations so that Facebook can better meet their journalistic and business imperatives.

Snapchat announced the launch of universal search to simplify navigation on the platform. This move was clearly to ward off competition from Instagram’s Stories which has hit 150 million users. Instagram has now offered an advertising product on Stories that has the targeting capabilities offered in Facebook.

Medium, a platform for long form content, announced it was laying off a third of its employees, mostly in sales. CEO Ev Williams stated that Medium would be renewing its focus away from an ad-driven model to one that rewards writers “on their ability to enlighten and inform, not simply their ability to attract a few seconds of attention.”

Gov 2.0 and Public Affairs

On DigitalGov, Julia Jackson with the National Institutes of Health explores how social media platforms are becoming one-stop shops for information needs as the platforms become more feature rich and audience share falls away from search engines. Jackson recommends that federal agencies should refocus their attention on content created for social media in 2017 and use the platforms as one of their primary communication strategies.

In Social Media Today, Alan Rosenblatt talks about how public affairs organizations should consider self-publishing strategies to achieve their objectives. Once dismissed by professionals as less worthy than earned media, Rosneblatt argues that self publishing on your own website, blogs and social media is an effective strategy in achieving goals and can have greater impact than placing stories in the news media.

Speaking of effective, self-publishing strategies in public affairs, Associations Now reports on how the American Medical Association created a new content strategy that provided the framework for its website redesign. The new site is easy for its key stakeholders to navigate to content that is tailored to their needs.

Campaigns and Elections

Buzzfeed draws criticism for its publishing of a unverifiable secret dossier on President-elect Donald Trump and Russia. After its posting, BuzzFeed editor-in-chief, Ben Smith took to Twitter to explain how they made the decision. Smith stated that even though “there is serious reasons to doubt the allegations”, he noted that “publishing the dossier reflects how we see publishing in 2017”.

Writing in The Atlantic , staff writer, David Graham agrues that BuzzFeed sidestepped a basic principle of journalism in publishing the dossier. He argues that a reporter’s job is not simply to dump information into the public domain, but to gather information, sift through it and determine what is true and what is not.

On Federalist.com, lawyer turned writer Leslie Loftis argues that BuzzFeed’s decision to publish the dossier may lead to a defamation lawsuit. Loftis argues that BuzzFeed Editor in Chief Ben Smith’s rationale for publishing was the same rationale Rolling Stone’s Will Dana used to justify publishing a fake story that ended in a major court loss in Eramo v Rolling Stone.

On a side note, Nieman Labs reports on the success of BuzzFeed’s Tasty customized cookbook product which has sold enough copies to make it one of the best-selling cookbooks of the year. Tasty: The Cookbook, a choose-your-own categories, print-on-demand cookbook, sold over 100,000 copies in the last two months of 2016, earning BuzzFeed an estimated $2.4 to $4 million in sales.

These are some of the reads that matter to us for the week in digital and public affairs. What do you think? What are your favorite stories? We’d love to hear from you!

How to Better Keep Track of the News Important to You

Ways to Mobilize Your Community to Support Your Cause

Why Content Marketing Matters for Your Trade Association’s Future

Website Development Case Study: Georgia Construction Aggregate Association

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