Content Marketing Training

Arc 3 Communications recently conducted a content marketing and social media training program for the Georgia Movers Association as a part of their annual conference. The program was attended by hundreds of moving company executives from across the state of Georgia. The annual conference was held at the Idle Hour Country Club in Macon.

Arc 3 Founder Patrick Burns provided insights on what is content marketing and why it is important for a moving company’s marketing efforts. Participants were provided insights into how to incorporate a content marketing process inside their business and the fundamental elements for developing and implementing a content marketing program.

The Arc 3 Communications team also provided insights regarding the major platforms in digital marketing today – Facebook and Google. Session included strategies on how moving companies can utilize Facebook advertising to market their business using tools like the Power Editor for targeting and Facebook Pixel for re-targeting. Tips for sharing timely and informative posts and how to leverage Facebook’s live video feature were also provided.

Session attendees were also provided tips for “Keeping Google Happy”. Practical and helpful website tips in the areas of security, page speed, local SEO, caching, optimizing images, accelerated mobile pages (AMP), and inbound links were shared. Finally, insights into Instagram Stories and Snapchat and trends that may lie ahead in marketing were presented.

The training session on content marketing and social media stimulated conversation among the moving company executive attendees on the types of content and marketing tactics members were using to help them to achieve their business goals.

Arc 3’s content marketing and social media training seminars are customized for trade associations and have been very valuable to their members. Content marketing and social media are changing everyday with new platform updates, tools, shifting audiences and techniques. Through our research, lab work and networking we keep up with the latest trends in content marketing and social media.

Want to talk about a customized content marketing and social media training program for your association? Contact us here or via Facebook Messenger. Or sign up for our newsletter to get the latest tips here.

Arc 3 Communications recently conducted content marketing and social media continuing education programs for the Georgia Association of Chamber of Commerce Executives (GACCE) as a part of their fall regional road shows. The programs were attended by hundreds of chamber of commerce executives from across the state of Georgia. The regional road shows were hosted by the Dublin-Laurens County Chamber of Commerce in Dublin; the Albany Area Chamber of Commerce in Albany; and the Cherokee County Chamber of Commerce in Canton.

Arc 3 Founder Patrick Burns provided insights on what is content marketing and why it is important for a local chamber of commerce’s communications efforts. Participants were provided insights into how to incorporate a content marketing process inside their chamber of commerce and the fundamental elements for developing a content marketing plan for their organization.

The Arc 3 Communications team also provided an overview of the major social media platforms in the categories of social networking and micro-blogging. Sessions on how a local chamber of commerce can utilize Facebook, LinkedIn, Google+, and Twitter for member engagement and other organizational goals were provided. The Arc 3 team also shared tips for creating a social media policy and utilizing social media management and measurement tools.

The continuing education sessions on content marketing and social media stimulated conversation from among the local chamber of commerce executive attendees on the types of content and tactics that were engaging members and helping them to achieve their chamber’s goals in promoting events, economic development and policy initiatives, and tourism programs.

Arc 3’s content marketing and social media training seminars are geared towards those in trade associations, public affairs and government and have been very valuable to communications professionals in the civic arena. Content marketing and social media are changing everyday with new platform updates, tools, shifting audiences and techniques. Through our research, lab work and networking we keep up with the latest trends in content marketing and social media in the civic space.

Want to talk about customized content marketing and social media training for your organization? Please contact Patrick Burns at pburns@arc3communications.com.

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