Arc 3 Communications recently conducted content marketing and social media continuing education programs for the Georgia Association of Chamber of Commerce Executives (GACCE) as a part of their fall regional road shows. The programs were attended by hundreds of chamber of commerce executives from across the state of Georgia. The regional road shows were hosted by the Dublin-Laurens County Chamber of Commerce in Dublin; the Albany Area Chamber of Commerce in Albany; and the Cherokee County Chamber of Commerce in Canton.

Arc 3 Founder Patrick Burns provided insights on what is content marketing and why it is important for a local chamber of commerce’s communications efforts. Participants were provided insights into how to incorporate a content marketing process inside their chamber of commerce and the fundamental elements for developing a content marketing plan for their organization.

The Arc 3 Communications team also provided an overview of the major social media platforms in the categories of social networking and micro-blogging. Sessions on how a local chamber of commerce can utilize Facebook, LinkedIn, Google+, and Twitter for member engagement and other organizational goals were provided. The Arc 3 team also shared tips for creating a social media policy and utilizing social media management and measurement tools.

The continuing education sessions on content marketing and social media stimulated conversation from among the local chamber of commerce executive attendees on the types of content and tactics that were engaging members and helping them to achieve their chamber’s goals in promoting events, economic development and policy initiatives, and tourism programs.

Arc 3’s  content marketing and social media training seminars are geared towards those in trade associations, public affairs and government and have been very valuable to communications professionals in the civic arena. Content marketing and social media are changing everyday with new platform updates, tools, shifting audiences and techniques. Through our research, lab work and networking we keep up with the latest trends in content marketing and social media in the civic space.

Want to talk about customized content marketing and social media training for your organization? Please contact Patrick Burns at pburns@arc3communications.com.