Advocacy

Announcing New Account Executive for Public Affairs, Gabrielle Deliz

September 22, 2022 By Patrick L. Burns Leave a Comment

Rising star in public affairs strengthens multi-state advocacy capabilities

Arc 3 Communications, a public affairs agency that specializes in content, digital and advocacy, announced that they have hired new account executive, Gabrielle Deliz. With extensive government affairs experience in the private and public sectors, Deliz most recently served as a government consultant for the Thomas Howell Ferguson, P.A. CPAs firm in Tallahassee, where she consulted for the Florida Division of Emergency Management (FDEM). With strong legislative and regulatory knowledge at the state and local government levels, Deliz will provide top-notch advocacy for clients to meet their public affairs needs.

Prior to consulting on behalf of the FDEM, Deliz served in the Florida Department of Environmental Protection. She also previously worked for the Republican Party of Florida as a part of the 2018 campaign team behind the election of Governor DeSantis and other officials. Deliz has also served in the legislative office of the former Florida Speaker of the House of Representatives, Jose R. Oliva.

Deliz is a cum laude graduate of the Florida State University where she received a Bachelor of Science in Political Science and a Minor in Communications. During her undergraduate tenure, Deliz was deeply involved in the FSU Foundation, where she developed a passion for philanthropy and higher education. She is currently pursuing a Master of Public Administration at FSU.

“Arc 3 Communications has achieved impactful results for clients in the area of local and state advocacy across the country,” Deliz said. “I am excited to join the agency and look forward to providing additional value for our clients in these areas.”

“Gabrielle is a rising star in public affairs and will be a tremendous asset to our clients in the area of multi-state advocacy at the local and state levels,” said Founder and President, Patrick Burns.

About Arc 3 Communications

Founded in 2011, Arc 3 Communications is an innovative public affairs agency that specializes in content, digital and advocacy services for clients. Arc 3 provides winning public affairs solutions to businesses, trade associations, non-profits, and government agencies. We produce dynamic content, innovative digital campaigns and effective advocacy that results in legislative, electoral, and civic engagement victories for clients.

Why Advocacy at the Local Level is Crucial to Your Association’s Success

March 22, 2021 By Patrick L. Burns Leave a Comment

Local government is very important to associations when it comes to the municipalities in which their industry members have a presence. Legislation that affects economic development, employment, operations, taxes, and more are decided at the local level. There is often important legislation that impacts how an industry can operate within a municipality in which it is located, and these can either benefit or hinder the marketplace for their industry and their members’ success.

When it comes to advocacy and policy issues, many think the most important action takes place at the state and federal levels. This is not always the case; some of the most important and influential work happens at the local level; in fact, many are saying in the age of COVID 19 that local is becoming the new state. The municipal and county level is often the starting point for policy ideas and from there they then expand to the state and federal levels. To be successful, your advocacy efforts must be comprehensive, and include strategies for the local level as well as for the state and federal levels.

Associations have started to shift advocacy resources and efforts to the local level to keep track of the issues important to them and their members. Whether it is a local ordinance that supports an association’s goals or threatens them, it is important to have strategies in place to either fight or support local legislation.

Writing letters, calling, and scheduling meetings with your local elected officials are a few grassroots level things you can do to advocate. Even in the age of COVID-19, you can still make a big impact by setting up Zoom meetings with a Mayor or City Councilman to discuss matters that are important to your association.

Grassroots efforts are very important for any association. Making sure you stay in the loop regarding local ordinances and issues that may affect your members is vital to keeping members happy and making sure your industry is successful in the municipalities it operates in. State and federal level advocacy garners headlines and attention, but the local level is closest to the people and where the most impact can occur. With many issues beginning at the local level, it is imperative to have a strong comprehensive strategy and action plan.

For help with your association’s advocacy efforts, contact us at https://arc3communications.com/contact-us/.

How to Hold Successful Virtual Meetings with Your Legislators

March 5, 2021 By Patrick L. Burns Leave a Comment

Lobbying is a key aspect of any state’s legislative session. Traditionally, lobbying and advocacy involved going to the state capitol and forming and maintaining relationships in the attempts to persuade to have a bill passed or killed. This has changed drastically since the COVID-19 pandemic hit last year. Many state capitol’s have put in place limitations and restrictions to meet safety requirements during the legislative session. Many of the traditional ways to meet with lawmakers such as legislative receptions and special days at the Capitol have been taken off the table, leaving many lobbyists and citizens lost as how to participate in the legislative session.

Many new communication techniques have come into play since COVID-19 reared its ugly head. One is familiar to many, the virtual meeting. Zoom has become a commonplace in the daily life of many people. From business meetings to family visits, Zoom has been utilized to connect people during a time of social distancing and shutdowns. This includes communicating with legislators, and when doing so, you should know how to conduct the meeting.

Below are some tips and tricks for having successful Zoom calls with legislators during the legislative session and how to present yourself and make a lasting impression.

Familiarize Yourself with the Virtual Meeting Software

If you are a frequent user of Zoom or Microsoft Teams you may be well versed in all the features and functions of the platforms; but if you are not, take time to learn before your meeting. The respective software websites and YouTube how to videos are great resources to ensure you know how the program works and the many features that it has. Be sure to know where the mute button, share screen button, chat button, and other items are located and how they work. Also be sure to understand how to join into a chat and how to make sure your microphone and audio is set upon entering a meeting. This way if you find yourself muted, you will know how to unmute quickly without keeping your legislator waiting while you try to figure it out.

Keep Virtual Meeting Software Up to Date

A big item when using virtual meeting software, whether you use Zoom, Microsoft Teams, or any other form, is making sure you keep the software up to date. Check an hour ahead of your meeting time to make sure there are no last-minute updates that need to be made. You do not want the time to come around for your important call with a legislator only to be late because you had to spend time updating the software.

Do a Visual and a Sound Check

It is important to login early to perform a visual and sound check to make sure your camera and microphone are working properly. There is a test feature on most virtual meeting software that allows you to record a short clip and play it back so you can hear how you sound to the other party. This will help you adjust levels as needed so you are not too loud or too quiet during a meeting. There is also the ability to test your camera and make sure you do not have any unwanted filters or backgrounds activated and that your lighting and positioning are ideal. Doing this before every meeting is a good idea in case there are any issues that need to be resolved prior to your meeting time.

Avoid Silly Filters

A video went viral recently of a lawyer meeting with a judge on zoom and he had a cat filter turned on that made him appear in the meeting as a talking cat. While the video was amusing to those watching, this kind of mishap could cost you your credibility with a lawmaker. This is why it is best not to mess with these sorts of filters on a professional account that you use to conduct meetings. If you are unaware of how to deactivate these filters, it is best to not mess around with them at all, as once activated, they will remain activated on all future meetings until they are disabled manually.

Use Backgrounds Wisely

Virtual backgrounds can be useful for helping to provide a more professional feel if you are calling from a home bedroom for example. Virtual backgrounds are images that can be downloaded and used to replace your actual background in a video call. It is wise to test these out before the call to make sure they work visually and don’t cause any hiccups or distractions. Sometimes, depending on the device you are using for the meeting, virtual backgrounds can glitch or not work at all. This is why it is always important to test anything you plan on using during the meeting, beforehand.

Technical Issues Will Arise, Don’t Panic

Just like with all technology, it will work perfectly until you need it to. There are apt to be issues that are out of anyone’s control such as disconnects, lags, and other technical issues. Do not panic, do your best to ride out the issue and if you get disconnected, attempt to rejoin the conversation. If it gets to a point where the meeting is completely dropped, email or call your representative, apologize and see if he or she is willing to retry the meeting. If worse comes to worse, see if you can complete the meeting over the phone and apologize for any inconvenience. Again, things happen so don’t panic, do your best to resolve the situation and continue the meeting as best you can.

According to many, virtual meetings are here to stay. While lobbying and advocacy are most effective face-to-face, many legislators may take to virtual meetings as they can be more convenient, and they can fit more into a day. This isn’t to say you should not try to schedule in person meetings in the post-pandemic world, just be aware that lawmakers may prefer this method far into the future.

Need help designing a Zoom background for your organization or brushing up on your virtual advocacy messaging, content and presentation skills? Contact us here.

How to Better Follow Up with Your Elected Officials Now

July 21, 2020 By Patrick L. Burns Leave a Comment

After a successful meeting with an elected official to discuss an issue that is important to you, it is in your best interest to follow-up with that official in a timely fashion. This allows you to keep track on where the issue stands and what is being done to address it; as well as show your dedication to the issue. Below are steps to ensure your follow-up is successful and your issue remains at the forefront.

Send a Thank You Letter

Promptly after the meeting, you should send a personal thank you letter to the elected official. They took time out of a busy schedule to meet with you about your issue, and even if they disagree with your stance, thanking them for their time and being courteous goes a long way. They will be more likely to listen to you on future issues. Be sure to proofread your letter and address to the correct location that ensures it gets into the right hands. Pro-tip: all elected officials, both past and present, are addressed as “The Honorable” instead of Mr., Mrs. Or Ms.

Send Any Information and Materials

In a meeting with an elected official, you may offer or be asked to send additional information and materials on your issue. If there was something you couldn’t answer at the time of the meeting, or if the elected official requested additional information on the issue, make sure you send these in a timely manner. This will show you are credible and dedicated to the issue you are addressing. With these types of follow-ups, make sure the information and materials are clear and well organized and that the information given is cited with sources and credible. Giving inaccurate information can greatly damage your reputation with elected officials.

Set Deadlines, Follow-up

During your meeting, if the elected official is unsure of their position, give them time to think on it and offer to provide them with more information. Inquire about when you should check back in to find out what your official plans to do regarding your issue. When the time agreed upon comes, send a follow-up email and make a phone call checking in on the issue. Be patient but be persistent, remember these officials are busy, if they have not reached a conclusion yet, set a new timeframe in which you can expect to check back in. Keep this process running so you and your issue don’t get overshadowed and forgotten.

Attend Community Events in the District

Town hall meetings and other events are great opportunities to follow-up and touch base with elected officials and gather new information on your issue. If you participate and are engaged in a constructive way, you will build relationships and a reputation that will benefit you. These relationships will not only help you with your current issue, but you are more likely to be heard on future issues as well.

Keep in Touch

You do not want to randomly contact your elected officials too much where you become a nuisance, but a regular well-timed check in email and phone call is recommended. Also, if you learn any new information regarding your issue that you feel may be of help, make sure you contact the office to be sure they are aware of this new information. If these communications are informative and direct, they can go a long way in helping keep your issue on their agenda.

Elected officials are not going to side with you on every issue, but if you always carry yourself respectfully and dignified, they will be more likely to hear your stance. They will also be more likely to view you as a credible source for information on future issues that they may agree with you on. How you follow up with your elected officials at the federal, state or local level after a meeting is important in advocating for your issue and building a strong relationship long term.

How to Safely and Securely Use Zoom for Government Meetings

July 14, 2020 By Patrick L. Burns Leave a Comment

The video-conferencing app, Zoom, has become a daily tool for many people during the COVID-19 pandemic. As cities and state across the country were shutting down to protect against the spread of the virus; state and local governments were trying to find ways in which they could move forward with important meetings while being unable to meet in person.

Zoom became a go-to due to its ease of use; ability to have up to 100 people attend a meeting; and free use for up to 40 minutes. A problem that arose was what became known as “Zoom bombing” where a person or persons gains access to the Zoom meeting by hacking or obtaining the Zoom chat information and causes disruptions to the meeting.

One example of this was during a Kansas City Council committee meeting when a hacker or hackers infiltrated the meeting and began cursing and using racial slurs until the committee was forced to shut down the meeting. Another occurrence was during a Maine’s Children’s Behavioral Health Townhall in which a hacker or hackers gained access and began displaying deeply disturbing and offensive images forcing the meeting to be shutdown.

In addition to Zoom bombings, there have been instances of camera and audio high jacking, in which hackers can take control of a user’s camera or audio device to bug a meeting or even install harmful spyware and malware onto a user’s device.

Instances like these have caused many governments to rethink whether they want to use the platform to conduct meetings. Luckily, there are steps you can take to ensure your government Zoom meeting is protected against these unwanted Zoom bombings. Below we provide a how-to on securing you state and local government Zoom meetings.

Always Password Protect Your Meetings

The easiest way to prevent unwanted intrusion into your government meetings is simple and easy to do; set a password. You have the option to set the password at the individual meeting, user, group, or account level and it is suggested to use a different password for each meeting. In order to do this, log into your Zoom portal and go to the “settings” tab. From there enable “require a password when scheduling new meetings” and Zoom will generate a password each time a meeting is scheduled.

Use a Randomly Generated Meeting ID

When creating a Zoom account, you are provided with your own personal meeting ID you can use to set up meetings. These are not ideal for use for government meetings; especially if planning on public input attendance. It is suggested you do not make your personal meeting ID public. Once someone has your personal meeting ID it can either be leaked or used to gain access to future meetings; instead it is suggested you use a randomly generated meeting id. You can select this option when setting up your meeting.

Utilize the Waiting Room Feature

The waiting room is normally used for individual interviews or one-on-one sessions, it can be utilized to screen participants as they join before allowing them to come into a meeting. This gives the host greater control over session security and prevents anyone who may have obtained the login information dishonestly from joining.

Disable Participant Screen Sharing, Mute Upon Entry

In order to avoid people showing inappropriate things such as happened in the aforementioned examples, disabling attendant’s ability to use screen share can help prevent that. Unless someone is scheduled to share a presentation or visual, going under the “security” tab during your active session and disabling screen share can help avoid unwanted disturbances. Also remember, as a host, you can choose to mute people upon entry or manually mute or unmute a participant during the meeting.

Lock the Meeting Once it Begins

Once the time for the meeting has arrived and everyone is in attendance who is meant to be there, it is a good idea to “lock” your meeting to prevent others from joining. This can be done once the session has begun by going to the “Manage Participants” tab and clicking on “more.” From there you can click on “lock” and this will prevent anyone else from joining the meeting. It can be unlocked at any time if you need to admit anyone.

Evict Troublesome Participants and Report

If someone happens to come into your meeting uninvited or a participant begins causing trouble, you, as the host, can remove that person from the meeting. This should be done immediately upon noticing an issue. All you have to do is mouse over the participant’s name and with the option pop-up chose the “remove” option. After you have done this you can report them to Zoom’s Trust and Safety team who will take appropriate action.

Keep Your Zoom App Updated

As security and functionality issues arise, patches and updates are regularly released to combat these issues. Each time before using Zoom, you should always check to make sure you are updated to the latest version. This can be done by opening your application, going to your profile and selecting “Check for Updates.” The app will automatically scan and install any updates.

Using Zoom for government meetings is a good way to continue with important policy and public engagement processes during these trying times. Zoom is an ever-evolving platform that continues to take steps towards a more secure meeting experience. Making sure you take all precautions to secure your meetings will help prevent bad actors from gaining access and wreaking havoc. Government meetings are essential to keep state, cities, and counties running smoothly, and Zoom is one means to keep the wheel turning until we can all safely meet in person again.

How to Make an Impact With Your Elected Officials During COVID-19

April 23, 2020 By Patrick L. Burns Leave a Comment

Advocating for your business or association and being able to get your message across to your elected officials during the COVID-19 pandemic crisis can be intimidating. Elected officials are literally in the middle of making life saving decisions between public health and economic livelihoods. While the majority of us are sheltering in place and social distancing, there are still many ways in which you can be heard by your elected officials at the local, state and federal levels; and your input is now more important than ever. They were elected to represent and serve you, and they can best do that through your effective advocacy. Below are ways in which you can connect with your elected officials and communicate your message in a way that is clear and makes a lasting impression during this crisis.

Email Your Lawmaker

One of the easiest ways to get in touch with your elected officials is by email. You can usually find elected officials’ emails on your local government’s website or sites such as Open Secrets or your Secretary of State’s website. When writing an email to an elected official, there are many things to keep in mind to make sure your email is effective and well received. Below are some tips on successfully emailing your representatives:

Put your name and address at the top of your message.
Humanize your message.
Be brief.
Be clear about your position.
Make your message timely.
It is okay to disagree, but don’t be abusive or threaten.
Avoid attachments.
Don’t spam elected officials or their office.
Be honest.
Proofread your email.

These 10 rules are key to writing an effective email that will likely be read and resonate with your officials. They hold true anytime, but especially during the time crunch of a crisis.

Schedule a Virtual Visit with Your Elected Official

During normal times, an in-person visit is the best way to connect with your elected official and to leave a lasting impression. While this is close to impossible during the COVID-19 restrictions, local officials and state and federal lawmakers are making themselves available via virtual platforms for meetings with constituents. Schedule a virtual meeting on a platform such as Zoom, Skype or Google Hangout much like you would an in-person meeting. Lawmakers may have their virtual platform preference or may defer to yours. This is a good way to discuss the concerns and needs of your association, business or industry that are important to you during this critical time. Virtual visits with elected officials must be scheduled with staff, and you must exercise patience, and understand that these officials’ schedules are extremely busy. Also, be respectful of their time when you do get a meeting, try to limit your meeting to 10-30 minutes. After your meeting, be sure to express your gratitude for the time taken to meet with you and let your elected official know you truly appreciate their time and the opportunity to meet with them. A virtual meeting is a great way to stand out among the many emails and letters these officials receive every day.

Prior to your meeting, make sure you have a plan or strategy for what you want to say and how you want to present your information and request. You want to be prepared for any questions or follow-ups that may come from your presentation. Make sure you are knowledgeable and informed on the topic you will be discussing in order to establish credibility and even bring some leave behind materials with printed information such as flyers, petitions, or fact sheets that can be shared via the screenshare or the chat function of the virtual platform. Be sure to also ask your representative’s stance on the issues at hand and their thoughts and ideas; this will help by letting them get involved with the conversation and may shed light on certain aspects of the issue you had not thought of. Be sure to make your ask and wait for an answer; if the elected official’s response is undecided, ask when you may be able to follow up with the official or legislator and their staff for an answer. After your meeting, follow up as you would with an in-person meeting; write a follow up thank you letter and email to the elected official and their staff.

Call Your Legislator

If your time is limited, or it is important for you to get in contact immediately, calling elected officials may be your best option. A phone call could make the difference in the issue or help make progress and move things forward. When you call, remember to be professional, remain courteous and factual. Make sure you establish yourself as a constituent and a voter; this will make your elected official much more receptive. Much like in person or virtual meetings, make sure you plan and strategize your call before making it so you can stay on your message. Also, like with any other contact you may have with an elected official, thank them for their time and for hearing you out.

Whichever communication channel you decide to use, make sure you always give your name, address, and telephone number and your relevancy to the elected officials district or area they represent to drive home the fact you are a constituent and voter. Always remain confident and professional when you are presenting where you stand on an issue especially during this time of crisis. Do not be reluctant to contact your elected officials during this time; they are there to represent you and hear where you stand on issues that are important to you, your association, business or industry during the COVID-19 pandemic. Your email, virtual meeting, or phone call could be the one to make the difference you’d like to see for your association, business or industry.

For more information or for help with your COVID 19 advocacy and government relations efforts visit our website at www.arc3communications.com or contact Patrick Burns at pburns@arc3communications.com or 678-907-2478.

10 Ways to Mobilize Your Community to Your Cause Infographic

January 10, 2020 By Patrick L. Burns Leave a Comment

When it comes to making a change in your district, the most powerful tool you have is your community. The ways in which you can mobilize your community has evolved with the introduction of the internet and social media, but many of the traditional methods still remain useful.

Ways to Mobilize Your Community to Support Your Cause

June 26, 2019 By Patrick L. Burns Leave a Comment

When it comes to making a change in your community, the most powerful tool you have is the community itself. How you can mobilize your community has evolved with the growth of social media, but many of the traditional methods still remain most useful. In fact, all of these tactics should be used together to bring awareness and organize your community to support your issue and gain the attention of your elected officials. This article will explore what is known as “slacktivism,” a form of social media engagement regarding a cause, and traditional tactics to bringing attention and action to an issue.

Slacktivism

In our age of social media, many issues become viral social media campaigns resulting in shares, comments, likes, and views but most of the time, little else. This isn’t to say “slacktivism” is entirely useless, in fact, it does raise awareness of an issue and can even inform people and get people talking about the subject. The problem lies in that these campaigns alone rarely result in action being taken. People comment, like, and share or sign an online petition and feel accomplished, like they have done something to help the issue when, in fact, it takes much more effort than that. This is why the term is a combination of “slacker” and “activism” because not much effort goes into participating in these online interactions and involvement often ends there.

This does not mean that online advocacy is useless, as previously stated, it can work wonders in raising awareness and spreading a message further and faster than many traditional forms of information sharing. It becomes hindered when it ends with this social media step. When people hit share and feel they have done enough and then move on. In turn, if it goes on to spark action and mobilization in the non-digital world, then it can be measured as a useful tactic. Online advocacy should be viewed as a tool, and not a complete solution to driving your issue.

Traditional

The traditional ways are still the most effective for mobilizing your community. Traditional methods are complemented and enhanced by the online and social media aspects we have in the digital age, but the tried and true forms of raising awareness and prompting action still hold strong. As stated before, engagement efforts must be utilized offline in the community itself to see real results. Writing letters and direct mail, volunteer phone banking, going door to door, and organizing local precinct level meetings are proven ways to reach the people of your area and really add voices to your cause. These tactics allow you to know that you are reaching the population you intend to reach and also allow you to form relationships that will benefit your cause in the long run. These traditional strategies combined with an online strategy will help mobilize your community. The effectiveness of your traditional and online strategies, however, hinges on a properly developed and crafted message. It is vital that your message informs and is credible and factual. You also want to be prepared to answer any tough questions that may be raised regarding your position and help alleviate any concerns among elected officials, the media and the public. Having a message that is factual and based on credible personal stories and sources goes a long way in building support.

In Conclusion

When bringing attention to an issue, both new and traditional tactics can be used together to mobilize your community, gain support, and ultimately bring about desired policy and legislative changes. Digital advocacy and social media campaigns are persuasive and bring awareness, while traditional measures bring people to concrete action within the community. A balance of these different tactics will help result in successful campaigns. These strategies used with a strong message, grab people’s attention and provide them with enough facts to make an educated decision to act. A community mobilized behind an issue is an extremely effective force in getting a legislative or policy change. In fact, it’s near impossible to get things done otherwise.

Need more advice or help?

For more information, visit us at www.arc3communications.com or contact Patrick Burns at pburns@arc3communications.com. We look forward to working with you to achieve your goals and help your voice be heard to bring positive changes to your community.