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Archives for December 2013

Arc 3 Communications’ Monthly Top News Reads in Digital, Social and Public Affairs – December 2013

December 19, 2013 By Patrick L. Burns Leave a Comment

Digital and social media are changing how government institutions, political campaigns and trade associations communicate and achieve their goals. Below is a roundup of the more interesting stories that we have read over the last month:

Digital and Social Media

Inc. asserts that SEO is dead due to recent Google algorithm changes and offers suggestions for what is taking its place.

TechCrunch reports on Google’s testing of  paid +post ads for Google+ content with launch partners Toyota And Cadbury.

The Wall Street Journal looks inside a Twitter robot factory, and how fake activity influences trending topics.

Gov 2.0 and Public Affairs

DigitalGov analyzes Facebook’s News Feed Algorithm update and what agency social media managers need to know about the change that is designed to produce more high quality news content.

In GovLoop, Dannielle Blumenthal, Director of Digital Engagement for the National Archives and Records Administration, offers her top 10 principles for Federal digital engagement in FY2014.

On U.S. Navy Media Blog, Sandy Gall, a member of the Navy’s emerging media team and a part of the Navy’s response on Twitter, shares what the team learned from its crisis communication during the Washington Navy Yard Shooting.

Campaigns and Elections

Twitter announces the top tweets in government and politics in their “#YearOnTwitter” review for 2013.

The Guardian offers five ways political parties can engage more people in policymaking.

TechPresident reports on the demise of the non-partisan political social network Ruck.us founded by Nathan Daschle.

These were some of Arc 3’s most interesting reads in digital and social and public affairs over the last month. What were your favorite stories? Let us know. We’d love to hear from you.

Filed Under: Business Advocacy, Campaign Management, Campaigns and Elections, Civic Innovation/Gov. 2.0, Data Analysis, Digital Marketing, Government, Public Affairs, Social Media Audits and Listening analyses, Social Media Relations, Uncategorized Tagged With: Facebook, Google Plus, National Archives and Records Administration, Political Social Networks, Ruck.us, SEO, Social Media and Campaigns, Social Media and Policymaking, Social Media and Politics, Twitter, U.S. Navy

Merry Christmas and Happy New Year from Arc 3 Communications

December 19, 2013 By Patrick L. Burns Leave a Comment

Thank you to our clients, friends and colleagues who have helped to make Arc 3’s 2nd year a great success. We set out to do ambitious and interesting work in 2013, and our clients have entrusted us to do just that.

Over the last year, we have done innovative work in the area of content marketing, digital and social media for clients in the political, public affairs and government space. It has been our passion to help trade associations, right-center campaigns and local and state governments evolve their communications and marketing strategies to fit the digital age.

Content and measurable data are both important to us. Arc 3 has helped clients to develop and implement effective strategies and campaigns that help them to achieve their organizational goals in a complex media and public affairs landscape. Content marketing and digital and social media only work if they help an organization to reach those real world objectives that result in a return on their investment.

The golden age of mass media communications through print, television and radio has begun to fade, and a new multi-platform and digital age has begun. The digital age has resulted in new ways in which people – especially millenials – are processing issue and policy information.

Over the last several years, businesses have been going through a transition from traditional marketing to content marketing out of necessity in order to reach consumers. Our civic institutions, campaigns and trade associations will have to change as well in order to sustain their key roles in the public square.

As our agency grows and evolves in the dynamic landscape in media and public affairs, we look forward to another year of fun, interesting and purposeful work.

Merry Christmas and Happy New Year!

Patrick L. Burns, Founder and President, Arc 3 Communications

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Business Advocacy, Campaign Management, Campaigns and Elections, Civic Innovation/Gov. 2.0, Coalition Building, Digital Marketing, Government, Grassroots Mobilization, Message Development, News, Our Work, Public Affairs, Social Media Audits and Listening analyses, Social Media Relations, Uncategorized, Website Development Tagged With: Content Marketing, Content Marketing and Campaigns, Content Marketing and Gov 2.0, Content Marketing and Trade Associations, Digital Media and Campaigns, Digital Media and Public Affairs, Digital Media and Trade Associations, Gov 2.0, Social Data, social media, Social Media and Campaigns, Social Media and Gov 2.0, Social Media and Trade Associations

Arc 3 Founder Patrick Burns’ Interview with KCAA Radio regarding Political Marketing

December 15, 2013 By Patrick L. Burns Leave a Comment

Our founder, Patrick Burns, recently appeared on KCAA 1050 News Talk Radio to discuss the evolution of Political Marketing. In a wide-ranging discussion with Eric Holtzclaw, the host of the program “Laddering”, Burns discusses how campaigns market to voters is changing rapidly. Once a business that relied on gut instincts and mass media buys, major campaigns are beginning to utilize big data for targeted messages to voters through digital and social media. To listen to the program, please click on the link below:

Patrick Burns Interview with KCAA 1050 News Talk Radio regarding Political Marketing

 

 

Filed Under: Campaign Management, Campaigns and Elections, Data Analysis, Digital Marketing, Government, Public Affairs, Social Media Relations, Uncategorized Tagged With: Barack Obama, Big Data, Content Marketing and Elections, Election 2008, Election 2012, Political Marketing, Social Media and Campaigns, Social Media and Elecitions

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About Our Founder

Husband, Father of 5, Founder of Arc 3 Communications - a public affairs agency. Over 30 years in politics and public affairs. Follow me on twitter and instagram at @patricklburns. I live, work and play in the community I grew up in. Read More…

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