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Arc 3 Founder Patrick Burns’ Interview with KCAA Radio regarding Political Marketing

December 15, 2013 By Patrick L. Burns Leave a Comment

Our founder, Patrick Burns, recently appeared on KCAA 1050 News Talk Radio to discuss the evolution of Political Marketing. In a wide-ranging discussion with Eric Holtzclaw, the host of the program “Laddering”, Burns discusses how campaigns market to voters is changing rapidly. Once a business that relied on gut instincts and mass media buys, major campaigns are beginning to utilize big data for targeted messages to voters through digital and social media. To listen to the program, please click on the link below:

Patrick Burns Interview with KCAA 1050 News Talk Radio regarding Political Marketing

 

 

Filed Under: Campaign Management, Campaigns and Elections, Data Analysis, Digital Marketing, Government, Public Affairs, Social Media Relations, Uncategorized Tagged With: Barack Obama, Big Data, Content Marketing and Elections, Election 2008, Election 2012, Political Marketing, Social Media and Campaigns, Social Media and Elecitions

Arc 3 Communications’ Monthly Top News Reads in Digital, Social and Public Affairs – November 2013

November 21, 2013 By Patrick L. Burns Leave a Comment

Digital and social media are changing how government institutions, political campaigns and trade associations communicate and achieve their goals. Below is a roundup of the more interesting stories that we have read over the last month:

Digital and Social Media

Business Insider provides an analysis of social media demographics and the surprising identity of each major social network.

Gigaom reports on Google’s new ad policy and how to avoid appearing in Google ads.

Alan Mutter of Reflections of a Newsosaur , asks the question “Are newspapers losing their mass media mojo?”

Gov 2.0 and Public Affairs

Nextgov reports how thwarted users vent about the Obamacare website on Facebook.

The Atlantic Magazine reports how the City of Chattanooga, Tennessee developed its own font “Chatype” through a Kickstarter campaign.

Nextgov reports how Congress.gov replaces Thomas.gov as the source for legislative bills and committee information on Capitol Hill.

Campaigns and Elections

Advertising Age examines how data is redefining political TV ads.

TechPresident analyzes the role of digital and big data in election 2013.

Politico reports how Twitter is a mixed blessing for political flacks.

In a Foxnews.com  opinion piece, John Jordan, a member of the Hoover Institution’s Board of Overseers at Stanford University, offers a donor’s guide to making your money count in politics.

These were some of Arc 3’s most interesting reads in digital and social and public affairs over the last month. What were your favorite stories? Let us know if there is a neat story that we missed! We’d love to hear from you.

 

Filed Under: Business Advocacy, Campaign Management, Campaigns and Elections, Civic Innovation/Gov. 2.0, Data Analysis, Digital Marketing, Government, Public Affairs, Search Engine Optimization and Search Engine Marketing, Social Media Audits and Listening analyses, Social Media Relations, Uncategorized, Website Development Tagged With: Big Data, Digital Media and Politics, Digital Media and Public Affairs, Election 2013, Facebook, Google Ads, Political Marketing, Social Media and Politics, Social Media and Public Affairs, Twitter

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About Our Founder

Husband, Father of 5, Founder of Arc 3 Communications - a public affairs agency. Over 30 years in politics and public affairs. Follow me on twitter and instagram at @patricklburns. I live, work and play in the community I grew up in. Read More…

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