Arc 3 Communications

  • Home
  • About Us
    • Our Founder
    • Our Approach
    • Our Values
  • Services
    • Content
    • Digital
    • Advocacy
  • Our Work
    • Content
    • Digital
    • Advocacy
  • Blog
    • Archive Page
  • Contact Us

Arc 3 Communications’ Monthly Top News Reads in Digital, Social and Public Affairs – November 2013

November 21, 2013 By Patrick L. Burns Leave a Comment

Digital and social media are changing how government institutions, political campaigns and trade associations communicate and achieve their goals. Below is a roundup of the more interesting stories that we have read over the last month:

Digital and Social Media

Business Insider provides an analysis of social media demographics and the surprising identity of each major social network.

Gigaom reports on Google’s new ad policy and how to avoid appearing in Google ads.

Alan Mutter of Reflections of a Newsosaur , asks the question “Are newspapers losing their mass media mojo?”

Gov 2.0 and Public Affairs

Nextgov reports how thwarted users vent about the Obamacare website on Facebook.

The Atlantic Magazine reports how the City of Chattanooga, Tennessee developed its own font “Chatype” through a Kickstarter campaign.

Nextgov reports how Congress.gov replaces Thomas.gov as the source for legislative bills and committee information on Capitol Hill.

Campaigns and Elections

Advertising Age examines how data is redefining political TV ads.

TechPresident analyzes the role of digital and big data in election 2013.

Politico reports how Twitter is a mixed blessing for political flacks.

In a Foxnews.com  opinion piece, John Jordan, a member of the Hoover Institution’s Board of Overseers at Stanford University, offers a donor’s guide to making your money count in politics.

These were some of Arc 3’s most interesting reads in digital and social and public affairs over the last month. What were your favorite stories? Let us know if there is a neat story that we missed! We’d love to hear from you.

 

Filed Under: Business Advocacy, Campaign Management, Campaigns and Elections, Civic Innovation/Gov. 2.0, Data Analysis, Digital Marketing, Government, Public Affairs, Search Engine Optimization and Search Engine Marketing, Social Media Audits and Listening analyses, Social Media Relations, Uncategorized, Website Development Tagged With: Big Data, Digital Media and Politics, Digital Media and Public Affairs, Election 2013, Facebook, Google Ads, Political Marketing, Social Media and Politics, Social Media and Public Affairs, Twitter

7 Ways to Use Facebook Hashtags in Politics

September 6, 2013 By Patrick L. Burns Leave a Comment

With the introduction of hashtags and graph search by Facebook, hashtags have grown in their effectiveness as an advocacy and mobilization tool.  Hashtags have long been an effective tool on Twitter, helping to organize people by shared interest. Facebook, which has organized people by shared connection, had an inability to mobilize people by shared interest. With hashtags, Facebook allows users the ability to connect by interest in an expansive way.

With over 1 billion users, Facebook has a dynamic network in which a campaign or organization can utilize hashtags to reach extended, adjacent and far-off networks of people with similar interests. Once only great to organize people online and offline after you make a connection, Facebook with hashtags is an effective tool in organizing people of a shared interest, value or belief who are not yet socially connected.

Here are some tips for incorporating hashtags into Facebook page posts to promote your political content and connect with those of a shared interest.

1) Ideology: One of the easiest ways to promote your organization’s content is to reach those of a like ideological mind. The most popular ideology hashtags are #tcot, ‘top conservatives on twitter”  and #p2, “progressives who prioritize diversity and empowerment” and #tlot, “top libertarians on twitter”.

2) Party affiliation: Although there is a close correlation between ideology and party identification, in order to ensure that you reach all of those with a shared party affiliation, include a reference to your local, state or national party. The most popular hashtags are those associated with the respective state parties. For example in Georgia, the Republican Party hashtag is #gagop and the Democratic Party hashtag is #gadems.

3) Issue: In the promotion of a issue or policy, utilization of a hashtag to build support for the issue is an effective tool. Providing quality insights and updates on timely issues is a way to build supporters and followers. The Google QDF rule (quality deserves freshness) applies to search on social media networks by hashtag. People hunger for meaningful content on timely issues and will search to find it. For example, #Syria, is one of the most popular hashtags on social media, due to it being a timely and relevant issue as the U.S. considers military intervention there.

4) Location: Geolocation is critical in social media. As social, location and mobile merge together, the ability to connect with those in your immediate vicinity is important in the promotion of a post. Placing a hashtag that indicates your location can not only build credibility in your posts, but can draw the interest of those in your local area. People hunger for local news around them, and the power of connecting with people in your local area on social media cannot be underestimated. For example, state and local specific hashtags such as #gapol and #atl ensure that you are reaching people in your local area. If you are attending a place, event or conference see if there are hashtags that have been developed for that specific site. For example, at the national party conventions last year, #gop2012 and #dnc2012 were the respective hashtags for these events.

5) Social TV: There is a strong correlation between live television and social media. People love to share insights on TV programs on their 2nd screen and watch alongside others online to see their feedback. During last year, some of Twitter’s most trafficked moments occurred during the Presidential debates between President Obama and Governor Romney that aired on live TV. Utilizing hashtags for specific events that air on television is way to connect with followers and audiences and promote your posts. During the first Presidential debate, the Obama-Biden campaign utilized #ForwardNotBack effectively in promoting their candidate.

6) Look to the Past: History and sentimentality about the past is a fundamental part of the human experience. People love to remember and are drawn to content that reminds them of the “way things were”. Our civic institutions and political parties have a rich history in which content can be pulled. One of the fundamental parts of being a candidate is telling your biography and life experience. Utilizing a hashtag such as #TBT (Throwback Thursday) or #FBF (Flashback Friday) can be very effective in gaining followers as they are some of the most popular hashtags on social media.

7) Humor: Humor disarms and is a powerful weapon to articulate a point of view to someone who may or may not agree with you. Use of humorous hashtags can enlist followers and supporters for your cause in more subtle way. For example in the 2012 Presidential election, the Obama campaign utilized the #Romnesia hashtag to describe Governor Romney’s inconsistent policy stances over the years. Many hashtags or slogans that are started in earnest by a campaign or group can become hijacked by the opposite side who use the hashtags in a humorous way. In the 2012 campaign, the Obama-Biden team had put out the hashtag #forward, a key campaign slogan. The RNC quickly utilized the #forward hashtag to describe moving “forward” to $491 billion in higher taxes for Obamacare; deficits over $1 trillion; and $1.9 trillion in higher taxes.

With the continued integration of search and social, hashtags are becoming an increasingly important part of content and social advertising strategies for Facebook. The use of hashtags can connect your organization in a timely manner with the audience you are trying to reach and promote your content. So don’t forget the #hashtag in your next post.

 

 

 

Filed Under: Campaign Management, Campaigns and Elections, Coalition Building, Grassroots Mobilization, Search Engine Optimization and Search Engine Marketing, Social Media Audits and Listening analyses, Social Media Relations, Strategic Communications Planning, Uncategorized Tagged With: Campaigns and Elections, Content Marketing, Facebook, Facebook Graph Search, Facebook Hashtags, Facebook Marketing, Hashtags, Politics, social media, Social Media and Politics, Twitter

Newsletter

Want to receive the latest news in digital and public affairs? Sign up to receive our updates.

Recent Posts

  • Arc 3 Communications Celebrates 11-year Business Anniversary
  • Announcing New Account Executive for Public Affairs, Gabrielle Deliz
  • How to Secure Your Association’s Place as a Thought Leader with Your Content
  • Top 4 Tips to Best Represent Your Association at In-Person Events
  • What is Public Affairs? (Infographic)

About Our Founder

Husband, Father of 5, Founder of Arc 3 Communications - a public affairs agency. Over 30 years in politics and public affairs. Follow me on twitter and instagram at @patricklburns. I live, work and play in the community I grew up in. Read More…

Our Location

We’re located in historic downtown Marietta just off of the Square.

145 Church Street, Suite 290 Marietta Georgia 30060

Let’s Work Together

How can we help? We’d love to hear about your next  project. Contact us here.

 

Connect with Us

Want to keep up with the latest digital and public affairs trends? Follow us across our social networks.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 Arc 3 Communications, LLC