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Content Marketing Internship – Summer 2020

April 4, 2020 By Patrick L. Burns Leave a Comment

Content Marketing Internship Summer 2020 Arc 3 Communications, an Atlanta area-based agency specializing in content, digital and advocacy is seeking applicants for a content marketing internship for the summer of 2020.

Arc 3 is looking for an intern that would like to further their experience in content marketing as a part of our team serving our national clients.  Desired skills include knowledge of content creation, social media management tools, WordPress and email marketing platforms; as well as strong writing skills. Knowledge of design tools such as Photoshop, Sketch and Canva is a plus. The Content Marketing Internship would be full time; virtually or at our office located off of beautiful Marietta Square. 

Applicant should a be self starter and must be a current college undergraduate or graduate student. Academic credit can be arranged for internship.

We are an innovative agency with a bold vision. If you are looking to gain professional experience in content marketing, please contact our Founder, Patrick Burns at pburns@arc3communications.com 

Filed Under: Careers, Content Marketing, Social Media Analytics, Social Media Marketing Tagged With: Content, Content Marketing, Content Marketing Internship

Useful Parenting Tips on How to Help Your Kids with Social Media

August 19, 2017 By Paul McNally 2 Comments

Social Media Parenting Tips Social media has created a brave new virtual world over the last decade with platforms such as Facebook, Instagram, Twitter, LinkedIn and Snapchat creating communities with hundreds of millions and in some cases, billions of users.  Facebook with well over 2 billion users is larger than the world’s most populous countries. These virtual communities created by the social networks have become a powerful way to stay connected with friends, family and thought leaders around the world. According to the Pew Research Center for Information and Technology over 69% of adults use social media networks with the majority of usage occurring on smart phones.  As children seek to emulate their parents and acquire smart phones and join social media networks, what can parents do to make sure children are safe, secure and using social media responsibly? As parenting shouldn’t stop as children enter digital communities, here are a few tips and parameters for parents when confronting the issue of social media usage with their kids.

1. Decide a good age for your kids to begin

As a parent you decide when it is appropriate and best for your child to have a smart phone and its no different with social media. Only you know when your child is capable of handling and managing social media accounts. Do not succumb to the pressure of your child’s peer group.  Its your decision. Do some research on the platforms and see what may be best for your child. Many platforms have age requirements before you can open an account. For example Facebook, Instagram and Snapchat have an age requirement of 13 to set up an account. It is strongly advised to follow the age requirements for each platform.

 2. Talk to your kids about the positives and negatives of social media

Social media has many amazing and wonderful uses for people of all ages, but it also comes with risks and negatives. Make sure to research and learn the negatives and then explain them to your kids in a way they can understand and know what they are getting into. For example, according to the Pew  Research Center for Information and Technology, social media is the most common venue for online harassment, with over 41% of adults being harassed online. Over half of young women in the U.S. according to Pew have received explicit images that they did not ask for.  In addition there have been multiple studies that have shown that social media use can result in heightened levels of anxiety, jealousy  and anti-social behavior among frequent users.

3. Learn and teach your kids about online privacy

One of the biggest risks about all online use, especially social media, is privacy. From reputation to personal information there are many aspects that need to be discussed with your children to protect them. Children should be advised not to interact with people that they do not know online and be aware that there are adults who pose as children online through the use of fake account profiles.  They also should never meet in public alone someone that they first met online via social media. Also use social media platform privacy settings and your browser settings to help control and protect your child’s online activity. Also it is highly recommended that you use parental control software to monitor you child’s online usage on all relative devices in your family household such as desktop, mobile and tablet.

4. Monitor and regulate usage

 It is important to make sure your child isn’t spending too much time or engaging in inappropriate activity on social media. Limiting usage to a home computer that is central in the home so usage can be observed is a good idea. Also limiting time spent browsing social media is an important measure, as over usage can quickly become addictive. Setting time parameters with you children is critical. With online monitoring software, you can see what content your child is viewing and set as off-limits certain types of sites. You can also monitor how much time they are spending online. Many internet providers, are now allowing you to have the easy capability of turning off the internet for certain users in your home as well as placing time limits for usage.

5. Keep up with the latest trends in social media

 As a parent it is always important to stay up to date with the latest trends in social media and learn about the new platforms that are experiencing fast adoption rates among children and teens.  It is important to “know what the kids are dancing to these days” online. That means keeping up with changes and updates to the social media platforms that you know your kids are using, and learn about ones that they may soon ask to sign up for. Make sure you know all the ins and outs of these platforms and how they are being used by young people. If your kids are on a platforms such as Instagram and Snapchat – you should be too. Know how to use the many technologies that they have access to.

These are some basic tips to help parents with the seemingly overwhelming world of social media. If regulated, monitored, and used properly social media can be a great and fun tool for the whole family. Who doesn’t enjoy sharing funny, moving, timely or informative content with family members – such as breaking news events announced on Facebook or Twitter or a funny video from YouTube? So when it comes to social media, just make sure you and your children are on the same page. Your love, guidance and support for your kids doesn’t stop at the shore once they enter the digital ocean of social media.

Interested in learning more about this topic? Contact us here for information on our social media parenting seminars for schools, PTAs, churches and neighborhood groups.

Filed Under: Social Media Analytics, Social Media Audits and Listening analyses, Social Media Marketing, Social Media Parenting, Social Media Relations Tagged With: Children and Facebook, Children and Instagram, Children and Snapchat, Facebook and Teens, Instagram and Teens, Kids and Facebook, Kids and Instagram, Kids and Snapchat, Parenting and Facebook, Parenting and Instagram, Parenting and Snapchat, Snapchat and Teens, Social Media and Children, Social Media and Kids, Social Media and Parenting, Social Media and Teens, Social Media Parenting Tips, Social Media Tips and Children, Social Media Tips for Teens

Social Media Marketing Internship – Summer 2017

April 7, 2017 By Patrick L. Burns Leave a Comment

Arc 3 Communications, an Atlanta area based agency specializing in content, digital marketing and analytics for clients in politics, public affairs and government is seeking an intern in the area of social media marketing.

Arc 3 is looking for an intern that would like to further their experience in social media marketing and implementation in the political, public affairs and government space. Desired skills include knowledge of content creation, social media management and analytics tools. Knowledge of design tools such as Photoshop, Canva, Pic Monkey and Google Drawings is a plus. Internship would be part-time or full time; virtually or at our office.

Applicants must be a current college undergraduate or graduate student. Academic credit can be arranged for internship.

We are a startup with a bold vision. If you are looking to gain professional experience in politics and public affairs while learning innovative ways to use social media, please contact our Founder, Patrick Burns at pburns@arc3communications.com 

Filed Under: Social Media Analytics, Social Media Marketing Tagged With: Social Media Marketing Internship, Social Media Marketing Internship Atlanta

This Week in Digital and Public Affairs: The Facebook Journalism Project and the Trump Inauguration

January 23, 2017 By Patrick L. Burns Leave a Comment

FacebookDigital and social media are transforming how government institutions, political campaigns and trade associations are communicating and marketing to their key audiences.

Below is a roundup of key stories in digital and public affairs for this week:

Content, Digital and Social Media

Fast Company reports on recent moves by Facebook to become more of a media company, such as the announcement of the Facebook Journalism project. This move farther into the realm of professional journalism is described by Facebook as an initiative to establish stronger ties with the news industry.  To learn more about the Facebook Journalism Project go here.

Speaking of news and Facebook, Tech Crunch reports that Facebook is taking its trial of measures to combat fake news beyond the United States for the first time – rolling out the updates in Germany. The measures that Facebook has been testing in the U.S. to fight fake news include making it easier for users to report fake news by letting users click in the top right corner to report a suspect post; badging suspect content with ‘truth warnings’ and down-ranking it to make it harder for it to spread; and reducing financial incentives for spammers to create fake news as a route to generating advertising revenue by eliminating the ability for them to spoof well-known news websites. To identify fake news, Facebook is working with external fact checkers who are signatories of Poynter’s International Fact Checking Code of Principles

Gov 2.0 and Public Affairs

The Washington Post reported on how the presidential inauguration committee utilized social media ads to encourage Trump supporters to attend inaugural festivities. The ads on Facebook and Instagram showed a video of then President-elect Trump inviting supporters to come to The Mall on January 20th for his swearing-in.

For those not able to attend the festivities or watch them on TV, Tech Crunch outlined the many ways to stream the presidential inauguration online. Of note was YouTube’s partnership with several media outlets including NBC, CBS, Telemundo, Univision and The Washington Post to broadcast the inaugural ceremony and festivities on its platform.

The Obama Administration outlined the digital transition to the new administration on whitehouse.gov, including listing the digital assets that would remain with the White House, where to access Obama White House archival content; and ways to continue to follow and engage with President Obama, the First Lady, and other Obama White House officials after January 20th.

Soon after the swearing in of President Trump at 12:01 p.m., January 20th, the incoming Trump administration relaunched whitehouse.gov, including a new splash page for collecting email addresses and Trump’s biography. Politico reports that a major overhaul of the site is scheduled for later in the year.

Campaigns and Elections

Wired reports that the Republican National Committee’s Chief Technology Officer, Darren Bolding is moving to Cambridge Analytica as its new CTO, where he will build products for commercial and political clients. Cambridge Analytica is the data firm that helped engineer Donald Trump’s victory in the general election.

These are some of the reads that matter to us for the week in digital and public affairs. What do you think? What are your favorite stories? We’d love to hear from you!

Filed Under: Business Advocacy, Campaign Management, Campaigns and Elections, Content Marketing, Data Analysis, Government, Public Affairs, Social Media Analytics, Social Media Marketing, Social Media Relations, Uncategorized Tagged With: Arc 3 Communications, Facebook, Facebook and Fake News, Facebook Journalism Project, Presidential Inaguaration and whitehouse.gov, Presidential Inauguration and Social Media, Presidential Inauguration Digital Transition, Republican National Committee and Data, Republican National Committee Chief Technology Officer

Social Media Marketing Internship – Spring 2017

December 10, 2016 By Patrick L. Burns Leave a Comment

FacebookSocialMediaArc 3 Communications, an Atlanta based agency specializing in content, digital marketing and analytics for clients in politics, public affairs and government is seeking an intern in the area of social media marketing.

Arc 3 is looking for an intern that would like to further their experience in social media marketing and implementation in the political, public affairs and government space. Desired skills include knowledge of content creation, social media management and analytics tools. Knowledge of design tools such as Photoshop, Canva, Pic Monkey and Google Drawings is a plus. Internship would be part-time or full time; virtually or at our office.

Applicants must be a current college undergraduate or graduate student. Academic credit can be arranged for internship.

We are a startup with a bold vision. If you are looking to gain professional experience in politics and public affairs while learning innovative ways to use social media, please contact our Founder, Patrick Burns at pburns@arc3communications.com 

Filed Under: Business Advocacy, Campaigns and Elections, Content Marketing, Grassroots Mobilization, Public Affairs, Social Media Analytics, Social Media Audits and Listening analyses, Social Media Marketing, Social Media Relations Tagged With: Social Media Marketing and Government, Social Media Marketing and Political Campaigns, Social Media Marketing and Public Affairs, Social Media Marketing Internship, Social Media Marketing Internship Atlanta

Social Media Marketing Internship Opportunity – Fall 2016

August 24, 2016 By Patrick L. Burns Leave a Comment

instagram_app_androidArc 3 Communications, an Atlanta based agency specializing in content, digital marketing and analytics for clients in politics, public affairs and government is seeking an intern in the area of social media marketing.

Arc 3 is looking for an intern that would like to further their experience in social media marketing and implementation in the political, public affairs and government space. Desired skills include knowledge of content creation, social media management and analytics tools. Knowledge of design tools such as Photoshop, Canva, Pic Monkey and Google Drawings is a plus. Internship would be part-time or full time; virtually or at our co-working space. We’ll provide free coffee and a neat working space.

Applicants must be a current college undergraduate or graduate student. Academic credit can be arranged for internship.

We are a startup with a bold vision. If you are looking to gain professional experience in politics and public affairs while learning innovative ways to use social media, please contact our Founder, Patrick Burns at pburns@rare-light.flywheelsites.com.

 

Filed Under: Campaigns and Elections, Government, Public Affairs, Social Media Analytics, Social Media Marketing Tagged With: Social Media Internship Atlanta, Social Media Marketing and Government, Social Media Marketing and Political Campaigns, Social Media Marketing and Public Affairs, Social Media Marketing Internship, Social Media Marketing Internship Atlanta

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About Our Founder

Husband, Father of 5, Founder of Arc 3 Communications - a digital and public affairs agency. Over 25 years in politics and public affairs. Follow me on twitter and instagram at @patricklburns. I live, work and play in the community I grew up in. Read More…

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