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Arc 3 Founder Patrick Burns Presents on #SocialGov at SouthWiRED 2014

December 6, 2014 By Patrick L. Burns Leave a Comment

SouthwiredArc 3 Founder Patrick Burns recently received the honor of presenting on #SocialGov at this year’s SouthWiRED conference in Atlanta. Formerly Digital Atlanta, SouthWiRED is one of the Southeast’s largest and longest running digital conferences. Patrick presented on opening day of the conference which included the brightest stars from the digital community sharing their knowledge for the Social Media Track.

Patrick’s presentation “Social Gov: How Local Governments Can Engage Citizens Through Social Media” gave local government PIOs, non-profit and agency marketers examples of the social media platforms most helpful in reaching constituents and provided unique strategies and tactics in using these channels for civic engagement. During his presentation, Patrick provided helpful tips on how Facebook, Twitter, Google Plus, Foursquare, Instagram, Yelp and NextDoor can be utilized by local governments to inform, educate and engage citizens. Patrick also shared with session attendees data on why these social media platforms were important for promoting the involvement of milliennials in civic life.

Session attendees were most interested in utilizing new tools, techniques and tactics such as the employment of Instameets to promote community landmarks, historic buildings and parks and Twitter’s alerts service for local government agencies to inform constituents in an emergency. There was also discussion of the recent availability of the NextDoor platform to local government agencies nationwide for neighborhood specific public safety and emergency alerts.

The energy from the sessions of the SouthWiRED Social Media Track was so enthusiastic that #SouthWiRED14 was able to be the #9 trending topic on Twitter that day. Other rising social media stars from notable companies such as Cox Communications, AirWatch, IHG, Home Depot, and ScoutMob also presented sessions as a part of the social media track.

Are you a local government PIO or elected official and want to learn how social media can promote civic engagement in your community? Please contact Patrick Burns at pburns@rare-light.flywheelsites.com for customized social media training for your local government.

Filed Under: Civic Innovation/Gov. 2.0, Government, Social Media Relations Tagged With: AirWatch, Cox Communications, Facebook and Civic Engagement, Facebook and Local Government, Foursquare and Civic Engagement, Foursquare and Local Government, Google Plus and Civic Engagement, Google Plus and Local Government, Home Depot, IHG, Instagram and Civic Engagement, Instagram and Local Government, NextDoor and Civic Engagement, NextDoor and Local Government, ScoutMob, Social Media and Civic Engagement, Social Media and Local Government, SocialGov, SouthWired, SouthWiRED and Social Media, Twitter and Civic Engagement, Twitter and Local Government, Yelp and Civic Engagement, Yelp and Local Government

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