Digital and social media are changing how government institutions, political campaigns and trade associations communicate and achieve their goals. Below is a roundup of the more interesting stories that we have read over the last month:
Digital and Social Media
Inc. asserts that SEO is dead due to recent Google algorithm changes and offers suggestions for what is taking its place.
TechCrunch reports on Google’s testing of paid +post ads for Google+ content with launch partners Toyota And Cadbury.
The Wall Street Journal looks inside a Twitter robot factory, and how fake activity influences trending topics.
Gov 2.0 and Public Affairs
DigitalGov analyzes Facebook’s News Feed Algorithm update and what agency social media managers need to know about the change that is designed to produce more high quality news content.
In GovLoop, Dannielle Blumenthal, Director of Digital Engagement for the National Archives and Records Administration, offers her top 10 principles for Federal digital engagement in FY2014.
On U.S. Navy Media Blog, Sandy Gall, a member of the Navy’s emerging media team and a part of the Navy’s response on Twitter, shares what the team learned from its crisis communication during the Washington Navy Yard Shooting.
Campaigns and Elections
Twitter announces the top tweets in government and politics in their “#YearOnTwitter” review for 2013.
The Guardian offers five ways political parties can engage more people in policymaking.
TechPresident reports on the demise of the non-partisan political social network Ruck.us founded by Nathan Daschle.
These were some of Arc 3’s most interesting reads in digital and social and public affairs over the last month. What were your favorite stories? Let us know. We’d love to hear from you.