Digital and social media are changing how government institutions, political campaigns and trade associations communicate and achieve their goals. Below is a roundup of the more interesting stories that we read over the last week:
Content, Digital and Social Media
The Columbia Journalism Review provides an insightful analysis of the economics of the podcast boom. Author Ann Friedman describes how the intense loyalty of podcast listeners make this a strong medium to reach niche audiences.
Marketing Land reports Twitter’s launch of Curator, a real-time search & display tool for publishers. The new tool gives publishers the ability to find relevant content from Twitter and Vine and display it on web, mobile, television and other offline media.
Gov 2.0 and Public Affairs
The Hill reports on how Twitter may be in hot water with one member of the FCC over a decision this month to block Meerkat’s access to its social graph. The regulator hinted that Twitter might have been operating unfairly by imposing limits on what it shares with the live-streaming company.
Associations Now looks a what millennials’ news consumption habits mean for trade associations. The article examines a recent report that found that a majority of millennials don’t pay for news and end up getting most of their information from Facebook and YouTube.
Campaigns and Elections
In Backchannel, former White House Communications Czar Dan Pfeiffer offers predictions on how the live-streaming video app Meerkat is going to change the 2016 Election for campaigns, reporters and voters.
These were some of Arc 3’s most interesting reads in digital and public affairs over the last week. What were your favorite stories? Let us know if there is a neat story that we missed! We’d love to hear from you.