Arc 3 Founder Patrick Burns provided insights on what is content marketing and why it is important for a moving company’s marketing efforts. Participants were provided insights into how to incorporate a content marketing process inside their business and the fundamental elements for developing and implementing a content marketing program.
The Arc 3 Communications team also provided insights regarding the major platforms in digital marketing today – Facebook and Google. Session included strategies on how moving companies can utilize Facebook advertising to market their business using tools like the Power Editor for targeting and Facebook Pixel for re-targeting. Tips for sharing timely and informative posts and how to leverage Facebook’s live video feature were also provided.
Session attendees were also provided tips for “Keeping Google Happy”. Practical and helpful website tips in the areas of security, page speed, local SEO, caching, optimizing images, accelerated mobile pages (AMP), and inbound links were shared. Finally, insights into Instagram Stories and Snapchat and trends that may lie ahead in marketing were presented.
The training session on content marketing and social media stimulated conversation among the moving company executive attendees on the types of content and marketing tactics members were using to help them to achieve their business goals.
Arc 3’s content marketing and social media training seminars are customized for trade associations and have been very valuable to their members. Content marketing and social media are changing everyday with new platform updates, tools, shifting audiences and techniques. Through our research, lab work and networking we keep up with the latest trends in content marketing and social media.
Want to talk about a customized content marketing and social media training program for your association? Contact us here or via Facebook Messenger. Or sign up for our newsletter to get the latest tips here.