Arc 3 Communications

Archives for August 2014

The Top Five LinkedIn Groups for Government

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LinkedInFor many government agencies, LinkedIn functions as a gateway platform to social media.

After all, it’s easy to join and the audience tends to skew more business-oriented than other platforms.

Compared to Facebook or Twitter, for example, users often place the most value in using LinkedIn as a portal for sharing industry-related jobs and best practices.

For its part, LinkedIn also tries to limit connections between users to those that have existing professional relationships in the real world.

Therefore, LinkedIn’s “Groups” feature is [Read more…]

How Local Governments Can Use Instameets to Promote Citizen Engagement

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InstameetWith more than 200 million active monthly users, Instagram reports that it shares more than 20 million photos every day with a combined average of 1.6 billion likes.

Instagram engagement is also more than 15 times that of Facebook with a user base that is predominately young, female and affluent, according to a recent report by L2, a think tank for digital innovation.

Therefore, it’s no wonder that 92 percent of prestige brands prominently incorporate Instagram into their social media strategies, according to the same report.

However, many local governments have been slow to adopt this rapidly maturing platform, even though many of their constituents are already actively using it.

So how can local governments utilize the power of Instagram to promote citizen engagement that is still [Read more…]

Make Your Atlanta Event More Memorable With EventBooth

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Eventbooth

Designed primarily for professional event planners, agencies, large corporations or organizations in the Atlanta area, EventBooth offers a complete suite of products to make it easier to organize and get local events to stand out with branded photos that users can opt to share online or take home in print.

Though consumers can download EventBooth as a standalone iPad application, which can connect with consumer wireless printers for at-home printing, the app works best when paired with one of the company’s proprietary Photo Stations, which rent for about $1,000 for the day.

These mobile and web-connected photo booths offer a touch-screen interface, built-in camera, LED lighting and produce professional-quality photos for any event.

And if companies or organizations want to brand their photos with a special hashtag or logo, they can opt to purchase one of EventBooth’s premium monthly admin subscriptions that allow customizable photo strips.

Indeed, the free version of the app allows users to archive up to 100 MBs of data or about 50 images, and premium subscriptions offer up to 1GB of archived storage and additional features like customization at a cost of $20 – $100 per month.

If you’re just looking for a [Read more…]

Arc 3 to Host Facebook for Local Government Webinar

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FacebookWho is the Facebook for Local Government Webinar for?

The program is designed for municipal and county elected officials, public sector communicators, public information officers (PIOs), City and County Administrators, CIOs and Department Directors.

When Will the Webinar Be Held?

Webinar will be held on Wednesday, August 27th from 2 p.m. to 3 p.m.

What Topics Will Be Covered?

Best practices for Facebook and local government will be presented. An overview of Facebook will be provided in the context of  local government. Information on how Facebook can be utilized for educating and informing constituents and promote citizen engagement. Content tips, timing and tactics will be shared along with an overview of Facebook advertising tools. Key operational questions such as what makes a good Facebook comments policy; proper Facebook administrator set-up; department pages; and measurement and reporting will also be explored. [Read more…]

5 Tips to Amplify Social Reach Using Thunderclap

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ThunderclapTrade associations and grassroots organizations often evaluate the effectiveness of a social media campaign in terms of “likes” and “re-tweets” as an indicator of audience reach. Yet, for even the most established organizations with the best of messages, piercing through the noise to make a measurable impact can be a difficult challenge.

Enter Thunderclap.

By combining an organization’s existing network of supporters with crowdsourcing technology, the tool offers social media account managers another option in their collection to quickly share well-crafted and timely messages.

If used effectively, Thunderclap can easily function as an alternative to social media ad purchases and get key messages trending across platforms.

Similar in design to crowdsourcing giants Change.org and Kickstarter, it works by allowing brands to create a campaign page with a clear goal and deadline – ideally to promote an event or call to action – and lets supporters lend their Twitter and Facebook profiles temporarily to unleash a flood of posts on a topic.

Because of its capability to easily amplify a shared message, the social tool is particularly popular with activists, unions and advocacy groups.

For example, the White House encouraged supporters in April to use Thunderclap for their #NowIsTheTime campaign to [Read more…]

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