Overview Video Development Case Study: Telesis

Telesis is the global leader in product ID technology. They sell permanent marking equipment including laser marking, dot peen marking, and software that works with the equipment to produce permanent marking on product. Everything from automotive parts to important medical devices, to plastic bottles; they supply industries with the appropriate marking equipment.

The leaders at Telesis were looking to have an overview video made that would highlight their company and products while showing that they were the leaders in their industry. They wanted the video to automatically play on their homepage when someone came to the site and act as a montage of the capabilities of their equipment. Arc 3 Communications worked with Telesis to form a plan and to learn of Telesis’ goals and objectives that they had for the overview video.

Arc 3 Communications worked to create shot lists, storyboards, and prepare a shooting schedule. Filming was carried out at Telesis Technologies Inc. Corporate Headquarters in Pickaway County, Ohio where they were able to showcase the various machines and equipment allowing for successful footage to be taken of the marking process. They also conducted interviews with the company’s executives in the areas of global sales, operations and engineering.

With this new overview video, Telesis was able to present their brand to their customers and potential customers in a way that helped them better understand Telesis and the complex and comprehensive services they offer. The video has since gained thousands of views on the company’s social media channels and has led to increased traffic to the company’s website and increased new business leads for the company. Video is quickly becoming the most effective way to reach audiences, and many companies and trade associations are jumping on board with creating video to help their brands.

Need help with your content strategies, messaging and content development for your company or association? Contact us at https://arc3communications.com/contact-us/.