The North Carolina Aggregates Association (NCAA) is the leading advocate for the aggregate industry in the state of North Carolina. It is a non-profit, member-driven association that has both producer and associate members. The mission of the NCAA is “promoting the environmentally sound, responsible and economically viable extraction of crushed stone, sand and gravel for use in all types of construction for public benefit and for positive statewide economic development.” North Carolina is one of the largest crushed stone producers in the United States.
The NCAA is a non-profit trade association incorporated in 1964. During the past 60 years, consumption of aggregates per capita has increased from 3.5 metric tons per year to over 10 tons annually. Companies engaged in the production and/or sale of crushed stone, sand and gravel in North Carolina make up the association. Environmental programs in legislation; marketing and public relations; technical specifications, safety and health, air, and water quality; mining and reclamation; transportation and research are all services offered to member companies, specifiers, and users of aggregate products.
With the aggregate industry experiencing renewed optimism, the NCAA wanted to reflect this by updating their communications with a redesigned website. They wanted the new site to be mobile friendly and present content to their members in a way that made information easy to find while being aesthetically pleasing as well. Arc 3 Communications worked hand in hand with NCAA to create a website that represented their brand and gave them a strong new visual identity. Many features such as a slider of member logos, an interactive calendar of events, easy to navigate menu, and membership sign-up were incorporated to create a successful and informative user experience.
The North Carolina Aggregates Association’s new website resulted in substantial growth in unique visitors and page views to the site. NCAA’s website has provided a new strong visual brand identity for the association that stands out and represents them well. Most importantly, NCAA’s new website has resulted in an increase in member engagement, greater awareness about the aggregate industry among key partners, state legislators, and civic leaders; and more associate membership leads.