Who is the Social Media Training Seminar for?
The program is designed for municipal and county elected officials, public sector communicators, public information officers (PIOs), City and County Administrators, CIOs and Department Directors.
When and Where Will the Seminar Be Held?
Seminar will be held Friday, July 25, 2014 from 9 a.m. to 4 p.m. at Vinings Bank at 4135 Atlanta Road Smyrna, Ga. 30080. Vinings Bank is conveniently located a few miles north of Interstate I-285 in Smyrna near the west Atlanta and Vinings communities.
What Topics Will Be Covered?
Best practices for social media and local government will be presented. An overview of the major social media platforms in the categories of micro-blogging; social networking; social bookmarking; video and photo sharing; and geo-location will be provided. The social media platforms presented include LinkedIn, Facebook, Twitter, Google Plus, Instagram, Pinterest, YouTube and Foursquare and how they can be utilized for educating and informing constituents and promote citizen engagement. Content tips, timing and tactics will be shared along with an overview of social media management tools. Key operational questions such as what makes a good social media policy; social media measurement and reporting; and social media and crisis communications will also be explored.
What is the Technical Skill Level Required?
A basic understanding of common social media platforms is helpful, but not required. The training seminar will cover an in-depth how-to of each issue or platform covered. Checklists and reference sheets will be provided.
How Do I Participate?
Register online to participate in the one day session by going to our event page. Upon registration, you will receive in-depth information on the agenda. Lunch will also be provided. Participants should bring a laptop computer or tablet for accessing social media platforms. Windows, Android or iOS systems are appropriate. For more information or questions, please contact Patrick Burns at pburns@rare-light.flywheelsites.com or 678.348.6024.