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Archives for November 2014

Happy Thanksgiving! 10 Things I Am Thankful For

November 27, 2014 By Patrick L. Burns Leave a Comment

ThanksgivingHappy Thanksgiving from Arc 3 Communications! As we celebrate the 3rd anniversary of our agency, it is good to reflect upon those things that I am thankful for.

1. I am thankful for our clients in the civic space that have entrusted us over the years to help with their content, digital marketing and social media needs. We have worked with clients ranging from government agencies to trade associations to political campaigns at the local, state and national levels. We have developed digital marketing and social media campaigns, new websites, content marketing plans and all types of amazing content to help them accomplish their legislative, policy, electoral and civic engagement goals.

2.  I am thankful for the talented team of creatives, digital marketing, social media, technical and public affairs experts at Arc 3. I am also thankful for our interns that have breathed life into our agency with new ideas and enthusiasm for our mission.

3.  I am thankful to our vendors who have become trusted partners in helping us to carry out our mission. These knowledgeable experts in accounting, the law, banking and technology are indispensable.

4. I am thankful to the awesome team at Strongbox West who provide us with an affordable, fun and innovative office space to work in that is filled with other startups in the creative, digital and technology space. The shared learning from other entrepreneurs has been immeasurable.

5. I am thankful to the many innovators in digital, social media and technology that have transformed marketing from a traditional marketing model to a world driven by content. This includes not only the creators of the well-known platforms such as WordPress, Facebook, Twitter, YouTube, LinkedIn and Tumblr; but the countless other innovators who developed lesser known digital and social media platforms that have helped to create a competitive marketplace that produces amazing channels for communication and sharing.

6. I am thankful to our agency competitors for new business in the content, digital marketing and civic space who by their efforts in the marketplace, push us to do better, innovate and strive to be our best.

7. I am thankful for the digital, social media, creative and start-up community of Atlanta in which we are constantly learning new things through shared knowledge and crowd sourced learning. I am most grateful to the Social Media Club of Atlanta, SouthWired (former Digital Atlanta) and the many Meetups around the city that are ongoing.

8. As Founder of an agency focused on the civic space, I am thankful for the many long-standing institutions in government, politics and civic life and the people and ideas that sustain them. The great civitas of our country depends upon engaged citizens, media, candidates, elected officials, trade association and non-profit executives and public servants in government at all levels.

9. I am thankful for the countless numbers of friends and former colleagues throughout my career in government and politics, academia and the agency world who have offered encouragement and referred business our way.

10. I am most thankful to my family for their constant love and support through my entrepreneurial journey. My family has shared this experience with me every step of the way. It is hard to express my gratitude and thanks to my four children and most especially my wife Mary. My wife’s selflessness, determination and love for me has been the rock upon which my success has been built.

Finally, I am most thankful to God to whom all thanks must be given. Without his love and my faith in him, my entrepreneurial journey would have never gotten off the ground 3 years ago.

What are you most thankful for this year? Please share with us!

Patrick L. Burns, Founder and President of Arc 3 Communications

 

 

 

 

 

 

Filed Under: Civic Innovation/Gov. 2.0, Content Marketing, Digital Marketing, News, Public Affairs, Social Media Audits and Listening analyses, Social Media Relations, Website Development Tagged With: Arc 3 Communications 3rd Anniversary, Content Marketing, Digital Marketing, Facebook, Happy Thanksgiving, Happy Thanksgiving and Arc 3 Communications, LinkedIn, Meetup, social media, Social Media Club of Atlanta, SouthWired, StrongboxWest, Tumblr, Twitter, WordPress, YouTube

Arc 3 Conducts Content Marketing and Social Media Education Programs for Chamber of Commerce Executives

November 22, 2014 By Patrick L. Burns Leave a Comment

Arc 3 Communications recently conducted content marketing and social media continuing education programs for the Georgia Association of Chamber of Commerce Executives (GACCE) as a part of their fall regional road shows. The programs were attended by hundreds of chamber of commerce executives from across the state of Georgia. The regional road shows were hosted by the Dublin-Laurens County Chamber of Commerce in Dublin; the Albany Area Chamber of Commerce in Albany; and the Cherokee County Chamber of Commerce in Canton.

Arc 3 Founder Patrick Burns provided insights on what is content marketing and why it is important for a local chamber of commerce’s communications efforts. Participants were provided insights into how to incorporate a content marketing process inside their chamber of commerce and the fundamental elements for developing a content marketing plan for their organization.

The Arc 3 Communications team also provided an overview of the major social media platforms in the categories of social networking and micro-blogging. Sessions on how a local chamber of commerce can utilize Facebook, LinkedIn, Google+, and Twitter for member engagement and other organizational goals were provided. The Arc 3 team also shared tips for creating a social media policy and utilizing social media management and measurement tools.

The continuing education sessions on content marketing and social media stimulated conversation from among the local chamber of commerce executive attendees on the types of content and tactics that were engaging members and helping them to achieve their chamber’s goals in promoting events, economic development and policy initiatives, and tourism programs.

Arc 3’s  content marketing and social media training seminars are geared towards those in trade associations, public affairs and government and have been very valuable to communications professionals in the civic arena. Content marketing and social media are changing everyday with new platform updates, tools, shifting audiences and techniques. Through our research, lab work and networking we keep up with the latest trends in content marketing and social media in the civic space.

Want to talk about customized content marketing and social media training for your organization? Please contact Patrick Burns at pburns@arc3communications.com.

 

Filed Under: Business Advocacy, Content Marketing, Social Media Relations Tagged With: Contact Marketing and Chambers of Commerce, Content Marketing, Content Marketing and Georgia Association of Chamber of Commerce Executives, Content Marketing Training, social media, Social Media and Chambers of Commerce, Social Media and Georgia Association of Chamber of Commerce Executives, Social Media Training

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About Our Founder

Husband, Father of 5, Founder of Arc 3 Communications - a public affairs agency. Over 30 years in politics and public affairs. Follow me on twitter and instagram at @patricklburns. I live, work and play in the community I grew up in. Read More…

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