Archives for March 2014

Meet the Arc 3 Social Media Management and Analytics Intern for Spring 2014

March 28, 2014 By Patrick L. Burns Leave a Comment

Tonja Bryant joined the Arc 3 team in January as our Social Media Management and Analytics Intern for Spring Semester 2014. Tonja is currently a senior at Paine College in Augusta, Georgia, studying Public Relations and Advertising. Paine College is a private Historically Black College founded in 1882 by the Christian Methodist Episcopal Church and the United Methodist Church.

Tonja is Senior Editor of ProPaine, the school’s bi-weekly newsletter and holds leadership positions in Paine College’s chapter of the NAACP, the International Students Association and the school’s Communications Association. She has also held the title of Miss Blue and White for Phi Beta Sigma Fraternity Inc.

Prior to her internship with Arc 3 , Tonja has held various public relations and marketing internships in the startup, non-profit and business world. Her first internship was for Politics and Pumps, a writing company headquartered in Atlanta. At Politics and Pumps she created different content strategies; wrote for the company’s blog and attended various fashion and social events throughout the Atlanta area. Tonja has also interned in the Marketing and Communications Department with the American Kidney Fund where she handled social media marketing and helped to develop the first social media policy for the non-profit. Last summer, Tonja worked as a Marketing Intern for For Rent Media Solutions, a leading multifamily marketing and advertising resource for property managers and owners that provides community listings to apartment shoppers in print, social, online, mobile, and video formats.

Tonja brings to the Arc 3 team a keen understanding of the issues and concerns of Millenials and multi-cultural audiences and how to reach them online. While at Arc 3, she has researched content for digital and social media marketing efforts for the agency and its clients, assisted with social media training seminars and performed analysis of social data from Facebook and Twitter regarding key electoral, policy and legislative issues.

“I am thankful for the opportunity to intern with an innovative agency like Arc 3,” said Tonja. “I am proceeding towards academic credit in my major, doing interesting work and have strengthened my knowledge in content marketing, social media and public affairs.”

Content Marketing and Social Media Case Study: Cherokee County, Georgia Government

March 19, 2014 By Patrick L. Burns Leave a Comment

The Cherokee County Board of Commissioners is the local governing body of one of the fastest growing counties in Georgia and the Southeast. The county is home to one of the lowest tax rates and the highest SAT scores in the state.

One of the fastest growth segments of Cherokee County’s population was an influx of the first wave of the millennial generation who were purchasing homes and building families. Increasingly, these millennials were turning to online and social media as a primary resource for news about local issues and events. The county felt that their traditional marketing efforts were not reaching and informing this audience.

In addition, county leaders were becoming increasing concerned about the county’s digital and social media presence online and the impact that it may have been having in the economic development competition with other local communities across the country in attracting new businesses and large employers to the county.

Arc 3 Communications worked with Cherokee County Board of Commissioners to develop a plan for creating content for their website and social media networks to educate and inform stakeholders, constituents, businesses and c-level executives.

Through the development of a content marketing plan which included an identification of key messages, audiences and content buckets, the county was able to launch a new website and social media program that reached key audiences. Training was provided to county department heads and staff on key social media channels and tactics; content tips and the content marketing ideation process.

Cherokee County’s new content marketing and social media program has resulted in a 53% increase in fans on Facebook; 241% increase in followers on Twitter; and 40% follower growth on LinkedIn. Cherokee County has also established a strong presence on Instagram in anticipation of the visual growth in social media. Cherokee County has seen its Klout Score, a measure of social media influence, increase by 300%.

However, a successful content marketing and social media campaign is not just measured by the number of likes and followers. More importantly Cherokee County has seen an increase in citizen engagement and civic reporting, greater citizen awareness about their local government, and more economic development leads. Cherokee County was just recently awarded the location to the county of Inalfa Roof Systems, an economic development win that was recognized by Governor Nathan Deal and the Georgia Economic Developers Association as the “Deal of the Year” for 2013.

Arc 3 to Offer Social Media Training Seminar for Local Government Officials

March 6, 2014 By Patrick L. Burns Leave a Comment

Who is the Social Media Training Seminar for?

The program is designed for municipal and county elected officials, public sector communicators, public information officers (PIOs), City and County Administrators, CIOs and Department Directors.

When and Where Will the Seminar Be Held?

Seminar will be held Friday, April 11^th, 2014 from 9 a.m. to 4 p.m. at Vinings Bank at 4135 Atlanta Road Smyrna, Ga. 30080. Vinings Bank is conveniently located a few miles north of Interstate I-285 in Smyrna near the west Atlanta and Vinings communities.

What Topics Will Be Covered?

Best practices for social media and local government will be presented. An overview of the major social media platforms in the categories of micro-blogging; social networking; social bookmarking; video and photo sharing; and geo-location will be provided. The social media platforms presented include LinkedIn, Facebook, Twitter, Google Plus, Instagram, Pinterest, YouTube and Foursquare and how they can be utilized for educating and informing constituents and promote citizen engagement. Content tips, timing and tactics will be shared along with an overview of social media management tools. Key operational questions such as what makes a good social media policy; social media measurement and reporting; and social media and crisis communications will also be explored.

What is the Technical Skill Level Required?

A basic understanding of common social media platforms is helpful, but not required. The training seminar will cover an in-depth how-to of each issue or platform covered. Checklists and reference sheets will be provided.

How Do I Participate?

Register online to participate in the one day session by going to our event page. Upon registration, you will receive in-depth information on the agenda. Lunch will also be provided. Participants should bring a laptop computer or tablet for accessing social media platforms. Windows, Android or iOS systems are appropriate. For more information or questions, please contact Patrick Burns at pburns@rare-light.flywheelsites.com or 678.348.6024.

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