Tonja Bryant joined the Arc 3 team in January as our Social Media Management and Analytics Intern for Spring Semester 2014. Tonja is currently a senior at Paine College in Augusta, Georgia, studying Public Relations and Advertising. Paine College is a private Historically Black College founded in 1882 by the Christian Methodist Episcopal Church and the United Methodist Church.
Tonja is Senior Editor of ProPaine, the school’s bi-weekly newsletter and holds leadership positions in Paine College’s chapter of the NAACP, the International Students Association and the school’s Communications Association. She has also held the title of Miss Blue and White for Phi Beta Sigma Fraternity Inc.
Prior to her internship with Arc 3 , Tonja has held various public relations and marketing internships in the startup, non-profit and business world. Her first internship was for Politics and Pumps, a writing company headquartered in Atlanta. At Politics and Pumps she created different content strategies; wrote for the company’s blog and attended various fashion and social events throughout the Atlanta area. Tonja has also interned in the Marketing and Communications Department with the American Kidney Fund where she handled social media marketing and helped to develop the first social media policy for the non-profit. Last summer, Tonja worked as a Marketing Intern for For Rent Media Solutions, a leading multifamily marketing and advertising resource for property managers and owners that provides community listings to apartment shoppers in print, social, online, mobile, and video formats.
Tonja brings to the Arc 3 team a keen understanding of the issues and concerns of Millenials and multi-cultural audiences and how to reach them online. While at Arc 3, she has researched content for digital and social media marketing efforts for the agency and its clients, assisted with social media training seminars and performed analysis of social data from Facebook and Twitter regarding key electoral, policy and legislative issues.
“I am thankful for the opportunity to intern with an innovative agency like Arc 3,” said Tonja. “I am proceeding towards academic credit in my major, doing interesting work and have strengthened my knowledge in content marketing, social media and public affairs.”