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Archives for January 2014

Arc 3 Founder Patrick Burns Quoted in Hartford Courant Story Regarding Election 2014

January 26, 2014 By Patrick L. Burns Leave a Comment

Arc 3’s Founder Patrick Burns was recently quoted in a recent Hartford Courant story regarding the ramping up of social media, digital and technology efforts by the respective political parties in the upcoming Gubernatorial election in Connecticut. The article discusses how the aggressive use of technology pioneered by the Obama campaign nationally is now moving to the state level. Below is the quote from the article:

“The president and his team did a masterful job using Facebook as a big megaphone to reach voters,” said Patrick Burns, president of Arc 3 Communications, an Atlanta firm that advises right-of-center candidates and political parties, as well as local governments and trade groups, on how to use social media to spread their messages.

But unlike the attack tweets, news conferences and Facebook likes, some aspects of modern politics occur behind the scenes, through sophisticated data-mining strategies and the micro-targeting of voters. “On the consumer side, companies have been doing this for a few years now,” Burns said. “The political parties are catching up.”

For the full story, please click here.

Filed Under: Campaign Management, Campaigns and Elections, Civic Innovation/Gov. 2.0, Digital Marketing, Public Affairs, Social Media Audits and Listening analyses, Social Media Relations, Uncategorized Tagged With: Election 2012, Election 2014, Facebook, Social Media and Elections, Social Media and Political Campaigns, Twitter

Content Marketing and Website Development Case Study: Georgia’s Coalition of Advanced Practice Registered Nurses (CAPRN)

January 25, 2014 By Patrick L. Burns Leave a Comment

Georgia’s Coalition of Advanced Practice Registered Nurses (CAPRN), formed in 2010, unites 20 advanced practice registered nursing organizations across the state of Georgia to improve the healthcare of all Georgians through collaboration, advocacy and legislative initiatives. CAPRN represents over 8,000 advanced practice registered nurses in Georgia, including nurse practitioners, certified nurse-midwives, certified registered nurse anesthetists, and clinical nurse specialists.

The leadership at CAPRN decided in order to better serve their members and also to help grow awareness and increase new membership, that they wanted to redesign their website and develop a content marketing and social media strategy. The leadership wanted a website that was easy to navigate, mobile friendly, and had a modern, professional look. For their content strategy, CAPRN wanted to solidify their place as the leader in promoting quality healthcare, educating about the advanced practice registered nursing profession in the state, and advocating for the profession at the State Capitol.

Arc 3 Communications worked with CAPRN to develop a plan for their new website that would meet all of their goals. From this plan, a new, modernized website was built that represented the mission of CAPRN, and brought value to members and potential members alike. This new website was mobile first, provided easy-to-find valuable resources, and allowed for donations to the association, and easy new member registration.

In addition, Arc 3 did a thorough content audit of their current social media presence and content efforts. From this audit, Arc 3 was able to identify key messages, audiences, and objectives that would help in forming a successful content marketing strategy for CAPRN. The Arc 3 team then held a content and social media training session with the group, providing a new content marketing plan and providing strategies and insights on how to grow the group’s digital presence and in turn increase traffic to the website and ultimately grow their membership.

Since the creation of the new website and the development of a content marketing plan, CAPRN has experienced substantial growth in unique visitors to their website. They have also grown their social media following by over 100%. The new website has given the association distinction and a strong online presence, leading to increased awareness and new members.

Does your association need a new look for your website or a content and social media marketing plan? Contact us here.

Filed Under: Content Marketing, Digital Marketing, Our Work Tagged With: Associations, CAPRN, Content, Content Marketing and Associations, Georgia, healthcare, Healthcare Associations

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About Our Founder

Husband, Father of 5, Founder of Arc 3 Communications - a public affairs agency. Over 30 years in politics and public affairs. Follow me on twitter and instagram at @patricklburns. I live, work and play in the community I grew up in. Read More…

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